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Affiliate Marketing · head to head

AnyTrack vs Burnalong

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Free plan
Yes
Full reviewWebsite
Burnalong logo

Burnalong

Employee Engagement

Employer wellness platform built around social classes and a wide instructor marketplace

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Burnalong covers Social classes.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AnyTrack and Burnalong actually diverge.

Attributes where AnyTrack and Burnalong differ
AttributeAnyTrackBurnalong
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, Roku, Apple TV
CategoryAffiliate MarketingEmployee Engagement
Founded2018Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Burnalong

  • Social classes
  • Instructor marketplace
  • Specialist populations
  • Beyond fitness content
  • Connected television
  • Challenges and programmes
  • Employer reporting
  • Reseller deployment

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Burnalong
  • Server-side conversion tracking for affiliate and ecommercenot Burnalong
  • Syncing conversion data into Meta, Google and TikToknot Burnalong
  • Tracking multiple sites from one account on the higher tiersnot Burnalong

Burnalong

  • An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot AnyTrack
  • A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot AnyTrack
  • An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot AnyTrack
  • An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Burnalong

  • Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
  • It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
  • Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
  • The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Burnalong

On request
  • Burnalong$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
    • Rate varies by headcount, dependant eligibility and whether it is resold through a plan

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Burnalong if

  • You need social classes.
  • You work on Web, iOS, Android, Roku, Apple TV.
  • You also want instructor marketplace.
Burnalong review

Questions people ask

Is AnyTrack or Burnalong better?
Neither clearly leads. AnyTrack starts at Free and Burnalong at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Burnalong?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and On request for Burnalong.
Does AnyTrack or Burnalong run on more platforms?
AnyTrack runs on Web. Burnalong runs on Web, iOS, Android, Roku, Apple TV.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Burnalong starts at On request.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Burnalong is typically brought in for.
What can AnyTrack do that Burnalong cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Burnalong: Does Burnalong publish pricing?

No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.

AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Burnalong: Is it a clinical programme?

No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.

AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
Burnalong: What makes it different from a fitness app?

Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.

AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
Burnalong: Can health plans resell it?

Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.

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