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Technology · head to head

Amplitude vs Hex

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Hex logo

Hex

Business Intelligence

AI-powered analytics platform unifying notebooks, dashboards, and business intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Hex pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • They diverge on capability: Amplitude covers Event tracking, Hex covers Agentic notebooks.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Hex actually diverge.

Attributes where Amplitude and Hex differ
AttributeAmplitudeHex
Pricing modelUnknownSeat-based subscription with credit system
PlatformsWeb, Ios, Android, ApiWeb, Slack
CategoryTechnologyBusiness Intelligence
Founded20122019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Hex

  • Agentic notebooks
  • Conversational analytics
  • Data apps
  • Context Studio
  • Data warehouse integration
  • dbt integration
  • Version history
  • Scheduled automation

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Hex
  • Feature adoption trackingnot Hex
  • Conversion rate optimizationnot Hex
  • Customer journey mappingnot Hex
  • Retention improvementnot Hex

Hex

  • Deep exploratory analysis by data teams on organizational datasetsnot Amplitude
  • Self-serve analytics for business users without SQL knowledgenot Amplitude
  • Executive dashboarding and reporting with real-time datanot Amplitude
  • Cross-functional data collaboration and insight sharingnot Amplitude
  • AI-assisted analysis reducing manual exploration timenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Hex

  • Pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • Free Community tier limited to small compute and trial AI features
  • Advanced compute adds per-hour fees ($0.32-$4.06/hour), requiring cost monitoring
  • Learning curve for users unfamiliar with SQL or Python notebooks
  • Enterprise features requiring custom quotes lack transparent pricing

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Hex

Free
  • CommunityFree
    • Hex agent trial
    • Data source connections
    • All cell types
  • Professional$36/month
    • Everything in Community
    • Full Hex agent access
    • Standard credits
  • Team$75/month
    • Everything in Professional
    • Extended credits
    • Unlimited published apps
  • Enterprise$undefined/custom
    • Everything in Team
    • Explorer seat add-ons
    • Audit logs

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Hex if

  • You need agentic notebooks.
  • You want to start without paying.
  • You work on Web, Slack.
  • You also want conversational analytics.
Hex review

Questions people ask

Is Amplitude or Hex better?
Neither clearly leads. Amplitude starts at Free and Hex at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Hex?
Amplitude starts at Free and Hex at Free.
Does Amplitude or Hex run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Hex runs on Web, Slack.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Hex is typically brought in for.
What can Amplitude do that Hex cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Hex covers Agentic notebooks, Conversational analytics, Data apps, Context Studio.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Hex: What is included in the free Community plan?

The Community plan ($0) includes Hex agent trial, data source connections, all cell types, and small compute sizing. It's suitable for prototyping and hobbyist projects.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Hex: How much do advanced compute resources cost?

Advanced compute is billed per minute and ranges from $0.32 to $4.06 per hour depending on resource tier. Monthly credit grants are included in paid plans.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Hex: Can I share analytics with non-Hex users?

Yes. Published apps can be shared publicly. Embedded analytics are available on Enterprise plans for integrating Hex into other applications.

Source
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