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Technology · head to head

Amplitude vs Google Data Studio

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Google Data Studio limited to free offering with no paid tiers or premium features
  • They diverge on capability: Amplitude covers Event tracking, Google Data Studio covers Free Platform.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Google Data Studio actually diverge.

Attributes where Amplitude and Google Data Studio differ
AttributeAmplitudeGoogle Data Studio
Pricing modelUnknownfree
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyBusiness Intelligence
Founded20121998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Custom Visualizations
  • Data Blending
  • Sharing
  • Google Analytics
  • Google Sheets
  • YouTube

Both cover

  • BigQuery

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Google Data Studio
  • Feature adoption trackingnot Google Data Studio
  • Conversion rate optimizationnot Google Data Studio
  • Customer journey mappingnot Google Data Studio
  • Retention improvementnot Google Data Studio

Google Data Studio

  • Self-service analyticsnot Amplitude
  • Data explorationnot Amplitude
  • Ad-hoc reportingnot Amplitude
  • Collaborative analysisnot Amplitude
  • Embedded analyticsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Questions people ask

Is Amplitude or Google Data Studio better?
Neither clearly leads. Amplitude starts at Free and Google Data Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Google Data Studio?
Amplitude starts at Free and Google Data Studio at Free.
Does Amplitude or Google Data Studio run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Google Data Studio runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Google Data Studio is typically brought in for.
What can Amplitude do that Google Data Studio cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. Both handle BigQuery.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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