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Business Intelligence · head to head

Amazon QuickSight vs Amplitude

Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Amazon QuickSight covers SPICE In-memory Engine, Amplitude covers Event tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon QuickSight and Amplitude actually diverge.

Attributes where Amazon QuickSight and Amplitude differ
AttributeAmazon QuickSightAmplitude
Starting price$3/monthFree
Pricing modelper-userUnknown
Free tierNoYes
PlatformsAWSWeb, Ios, Android, Api
CategoryBusiness IntelligenceTechnology
Founded20062012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Embedded Analytics
  • Pay-per-session
  • S3
  • Athena
  • Aurora

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Both cover

  • Redshift
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Amazon QuickSight

  • Business intelligencenot Amplitude
  • Dashboard creationnot Amplitude
  • Data visualizationnot Amplitude

Amplitude

  • User behavior analysisnot Amazon QuickSight
  • Feature adoption trackingnot Amazon QuickSight
  • Conversion rate optimizationnot Amazon QuickSight
  • Customer journey mappingnot Amazon QuickSight
  • Retention improvementnot Amazon QuickSight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.
Amazon QuickSight review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Amazon QuickSight or Amplitude better?
Neither clearly leads. Amazon QuickSight starts at $3/month and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon QuickSight or Amplitude?
Amplitude has a free tier; the other does not. Paid plans start at $3/month for Amazon QuickSight and Free for Amplitude.
Does Amazon QuickSight or Amplitude run on more platforms?
Amazon QuickSight runs on AWS. Amplitude runs on Web, Ios, Android, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Amazon QuickSight starts at $3/month.
What is Amazon QuickSight best used for?
Amazon QuickSight is most often used for business intelligence, dashboard creation, data visualization. Of those, business intelligence and dashboard creation are not what Amplitude is typically brought in for.
What can Amazon QuickSight do that Amplitude cannot?
Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Redshift, Salesforce.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
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