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Technology · head to head

Amplitude vs Fig

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Free plan
Yes
Full reviewWebsite
F

Fig

Developer Tools

IDE-style autocomplete for your existing terminal

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Fig shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Fig actually diverge.

Attributes where Amplitude and Fig differ
AttributeAmplitudeFig
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded20122020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Fig

Nothing recorded that Amplitude does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Fig
  • Feature adoption trackingnot Fig
  • Conversion rate optimizationnot Fig
  • Customer journey mappingnot Fig
  • Retention improvementnot Fig

Fig

No use cases recorded yet. See the Fig review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Fig

  • Shut down on 1 September 2024. Amazon acquired Fig in August 2023 and folded it into Amazon Q Developer, which now carries the terminal autocomplete
  • The standalone desktop app is no longer available or supported
  • The completion specs remain open source on GitHub, but the product that consumed them is gone

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Fig

Free

No published plan breakdown. See the Fig review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Fig if

  • You want to start without paying.
Fig review

Questions people ask

Is Amplitude or Fig better?
Neither clearly leads. Amplitude starts at Free and Fig at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Fig?
Amplitude starts at Free and Fig at Free.
Does Amplitude or Fig run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Fig runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Fig is typically brought in for.
What can Amplitude do that Fig cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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