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Logistics · head to head

Alpega vs ShipStation

Alpega logo

Alpega

Logistics

European TMS and freight exchange group behind Teleroute and Wtransnet

From
On request
Rated
-
Full reviewWebsite
ShipStation logo

ShipStation

Logistics

Multichannel order fulfillment software

From
$14.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alpega coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.; ShipStation pricing is banded by monthly shipment volume, so the headline rate covers only the lowest 50 shipment band
  • They diverge on capability: Alpega covers Modular TMS, ShipStation covers Multichannel order management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alpega and ShipStation actually diverge.

Attributes where Alpega and ShipStation differ
AttributeAlpegaShipStation
Starting priceOn request$14.99/month
Pricing modelquotesubscription
PlatformsWeb, Cloud, iOS, AndroidWeb
FoundedUnknown2011

Identical on both: free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alpega

  • Modular TMS
  • Freight exchanges
  • TenderEasy
  • Real-time visibility
  • Carrier verification
  • Reusable packaging management
  • Analytics and reporting

Only in ShipStation

  • Multichannel order management
  • Batch label printing
  • Shipping automation
  • International shipping
  • Return management
  • Customer communication
  • Carrier integration
  • Real-time tracking

What people use each for

The jobs each tool is most often brought in to do.

Alpega

  • A European manufacturer that needs both contracted transport planning and spot capacity from the same suppliernot ShipStation
  • A shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basisnot ShipStation
  • A logistics provider needing verified carrier credentials and credit checks before handing over a loadnot ShipStation
  • An operation tracking reusable pallets and crates through a European distribution networknot ShipStation

ShipStation

  • Printing shipping labels across multiple carriersnot Alpega
  • Importing orders from marketplaces and stores for fulfilmentnot Alpega
  • Automating shipping rules and batch label creationnot Alpega

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alpega

  • Coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.
  • The group was assembled from acquisitions including Teleroute, Wtransnet, TenderEasy and inet, so modules differ in interface and data model and cross-module workflows are less joined up than the group branding implies.
  • The TMS and the freight exchanges are separately subscribed, so the combination that is the reason to choose Alpega costs two contracts rather than one.
  • Pricing is unpublished and typically volume based on shipments or transport orders, so a business whose freight volume grows faces a cost curve it cannot model in advance.
  • Freight exchange value depends entirely on carrier density on your specific lanes, and a shipper on thin or peripheral routes will find far less capacity than the headline carrier count suggests.

ShipStation

  • Pricing is banded by monthly shipment volume, so the headline rate covers only the lowest 50 shipment band
  • The Starter plan includes 3 users and does not allow buying additional users
  • Bringing your own carrier accounts and unlimited automations require the Standard plan
  • Purchase orders, scan to receive, forecasting and pick to tote require the Premium plan at $349.99 per month
  • Custom analytics and dedicated implementation are Premium only
  • The advertised 20% saving requires annual billing

Pricing, plan by plan

Alpega

On request
  • Alpega TMS$undefined/year
    • Modular subscription by function and geography
    • Priced by shipment or transport order volume
    • Implementation and carrier onboarding quoted separately
  • Freight exchange subscription$undefined/year
    • Teleroute, Wtransnet or 123cargo access
    • Subscription by user and country scope
    • Carrier verification and credit information included

ShipStation

$14.99/month
  • Starter$14.99/month
    • 3 users
    • basic automations
    • return labels
  • Standard$29.99/month
    • 10 users
    • unlimited automations
    • API access
  • Premium$349.99/month
    • 15 users
    • advanced inventory management
    • warehouse management

Which should you pick?

Choose Alpega if

  • You need modular tms.
  • You work on Web, Cloud, iOS, Android.
  • You also want freight exchanges.
Alpega review

Choose ShipStation if

  • You need multichannel order management.
  • You also want batch label printing.
ShipStation review

Questions people ask

Is Alpega or ShipStation better?
Neither clearly leads. Alpega starts at On request and ShipStation at $14.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alpega or ShipStation?
Alpega starts at On request and ShipStation at $14.99/month.
Does Alpega or ShipStation run on more platforms?
Alpega runs on Web, Cloud, iOS, Android. ShipStation runs on Web.
What is Alpega best used for?
Alpega is most often used for a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier, a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis, a logistics provider needing verified carrier credentials and credit checks before handing over a load, an operation tracking reusable pallets and crates through a european distribution network. Of those, a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier and a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis are not what ShipStation is typically brought in for.
What can Alpega do that ShipStation cannot?
Alpega covers Modular TMS, Freight exchanges, TenderEasy, Real-time visibility. ShipStation covers Multichannel order management, Batch label printing, Shipping automation, International shipping.

Answered from the vendors’ own pages

Alpega: Are the freight exchanges included with the TMS?

No. Teleroute, Wtransnet and 123cargo are separately subscribed products, even though they belong to the same group.

ShipStation: How much does ShipStation cost?

ShipStation's Starter plan begins at $14.99/month, Standard at $29.99/month, and Premium at $349.99/month. All plans offer 20% savings with annual billing and include a 30-day free trial.

Source
Alpega: Does Alpega work outside Europe?

Its carrier network and regulatory coverage are built around European road freight. It operates in around 80 countries but the density that makes it useful is intra-European.

ShipStation: Does ShipStation offer a free trial?

Yes, ShipStation includes a 30-day free trial requiring no credit card for all three pricing tiers.

Source
Alpega: Is pricing published?

No. TMS pricing is quoted by module and usually by shipment or transport order volume. Exchange subscriptions are quoted by user and country scope.

ShipStation: How does ShipStation pricing vary by shipment volume?

ShipStation pricing is volume-based within each tier, scaling from 50 shipments/month up to 100,000+ shipments/month, with higher volumes commanding proportionally higher monthly fees.

Source
Alpega: What happened to Teleroute and Wtransnet as brands?

Both continue to trade under their own names as Alpega freight exchanges, alongside 123cargo.

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