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Marketing · head to head

Ahrefs vs Attribution

Ahrefs logo

Ahrefs

Marketing

Backlink and keyword research platform run on its own web crawler, metered by credits since 2024

From
Free
Rated
-
Full reviewWebsite
A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Ahrefs has a free tier, so it costs nothing to try first.
  • They diverge on capability: Ahrefs covers Site Explorer, Attribution covers First-party data attribution.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ahrefs and Attribution actually diverge.

Attributes where Ahrefs and Attribution differ
AttributeAhrefsAttribution
Starting priceFree$2000/month
Pricing modelPer month by credits and usage limitssubscription
Free tierYesNo
PlatformsWebWeb, Mobile, Api
Founded20102020

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • Google Analytics 4

Both cover

  • API access
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Attribution
  • Competitor analysisnot Attribution
  • Content planningnot Attribution
  • Backlink analysisnot Attribution
  • Rank trackingnot Attribution

Attribution

  • Marketing attributionnot Ahrefs
  • ROI trackingnot Ahrefs
  • Privacy-compliant trackingnot Ahrefs
  • First-party datanot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The April 2024 move from unlimited usage to credits was a real downgrade for existing customers: Lite meters 1,000 credits per user per month and the data tools lock when they are gone, so heavy research on the entry plan now forces an upgrade to Standard at 249 USD.
  • Pay-as-you-go credits are charged automatically once enabled, so a busy research month can produce an unbudgeted overage bill rather than a hard stop.
  • Every paid tier includes exactly one user, and additional seats cost 40, 60 or 80 USD a month by tier, so a three-person team on Standard pays 369 USD a month rather than 249.
  • Row caps bind before credit caps for many jobs: Lite returns at most 2,500 rows per report, which is not enough to export a mid-sized site backlink profile in one pass.
  • Ahrefs states plainly that it never runs discounts and offers no free trial of the paid plans, so evaluation means paying a full month or working from the ownership-verified free tier.
  • Rank Tracker updates weekly on every tier including Enterprise, so teams needing daily positions have to buy a separate tracker such as SE Ranking or Semrush.
  • A growing share of capability is sold as add-ons rather than included: Report Builder at 99 USD a month, Content Kit from 99 USD, Project Boost at 20 or 200 USD per project, and Brand Radar from 199 USD.

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Ahrefs

Free
  • Ahrefs FreeFree
    • Limited Site Explorer and Site Audit for sites you verify ownership of
    • No access to competitor data
    • Where paid subscriptions land after cancellation
  • Starter$29/month
    • Search and competitor data with reduced row limits
    • No projects tier of the main plan ladder
    • Sits below Lite on the published pricing page
  • Lite$129/month
    • 1 user included, up to 2 more at 40 USD each per month
    • 1,000 credits per user per month, the only tier with a credit cap
    • 5 projects, 750 tracked keywords, 6 months of historical data
  • Standard$249/month
    • 1 user included, up to 5 more at 60 USD each per month
    • Unlimited report credits under fair use
    • 20 projects, 2,000 tracked keywords, 2 years of historical data

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You want to start without paying.
  • You also want keywords explorer.
Ahrefs review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Ahrefs or Attribution better?
Neither clearly leads. Ahrefs starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Attribution?
Ahrefs has a free tier; the other does not. Paid plans start at Free for Ahrefs and $2000/month for Attribution.
Does Ahrefs or Attribution run on more platforms?
Ahrefs runs on Web. Attribution runs on Web, Mobile, Api.
Can I use Ahrefs for free?
Yes. Ahrefs has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Attribution is typically brought in for.
What can Ahrefs do that Attribution cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Both handle API access, Data encryption.

Answered from the vendors’ own pages

Ahrefs: How much does Ahrefs cost?

Starter is 29 USD a month, Lite 129, Standard 249, Advanced 449 and Enterprise 1,499 with an annual commitment. Paying annually saves up to 17 percent, which Ahrefs describes as two months free, and it is arranged through support rather than on the site.

Ahrefs: What are Ahrefs credits and when did they start?

Ahrefs replaced unlimited report usage with credits in April 2024. It meters report credits, crawl credits and API units. Lite includes 1,000 credits per user per month; Standard and above are unlimited under a fair use policy. Purchased pay-as-you-go credits last three billing months.

Ahrefs: Is Ahrefs or Moz better?

Ahrefs has the deeper and fresher link index and stronger competitive research, and it is the default for link work. Moz is cheaper at entry, owns Domain Authority as a reportable metric, and has a real local listings product. If you report DA to clients or manage multi-location listings, Moz earns its place; otherwise Ahrefs wins on data.

Ahrefs: Is there a free version or a trial?

There is Ahrefs Free, limited to Site Explorer and Site Audit on sites you verify you own, so it gives you no competitor data. Ahrefs states it never runs discounts and does not offer a trial of the paid plans.

Ahrefs: How many users are included?

One, on every paid tier up to Advanced. Extra seats cost 40 USD a month on Lite, 60 on Standard, 80 on Advanced and 100 on Enterprise, and unpaid additional users are billed automatically as pay-as-you-go.

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