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Marketing · head to head

Ahrefs vs Attribution

Ahrefs logo

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Ahrefs covers Site Explorer, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which Ahrefs and Attribution actually diverge.

Attributes where Ahrefs and Attribution differ
AttributeAhrefsAttribution
Starting price$29/month$2000/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile, Api
Founded20102020

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • Google Analytics 4

Both cover

  • API access
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Attribution
  • Competitor analysisnot Attribution
  • Content planningnot Attribution
  • Backlink analysisnot Attribution
  • Rank trackingnot Attribution

Attribution

  • Marketing attributionnot Ahrefs
  • ROI trackingnot Ahrefs
  • Privacy-compliant trackingnot Ahrefs
  • First-party datanot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Ahrefs or Attribution better?
Neither clearly leads. Ahrefs starts at $29/month and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Attribution?
Ahrefs starts at $29/month and Attribution at $2000/month.
Does Ahrefs or Attribution run on more platforms?
Ahrefs runs on Web. Attribution runs on Web, Mobile, Api.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Attribution is typically brought in for.
What can Ahrefs do that Attribution cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Both handle API access, Data encryption.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
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