Softwr

Accounting & Finance · head to head

ADP vs Funnel.io

ADP logo

ADP

Accounting & Finance

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: ADP covers Payroll, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which ADP and Funnel.io actually diverge.

Attributes where ADP and Funnel.io differ
AttributeADPFunnel.io
Starting price$29/month$299/month
PlatformsWeb, Ios, AndroidWeb, Mobile, Api
CategoryAccounting & FinanceMarketing & Analytics
Founded19492015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Funnel.io
  • HR administration and employee recordsnot Funnel.io
  • Time and attendance trackingnot Funnel.io
  • Benefits administrationnot Funnel.io
  • Talent management on the mid-market and enterprise productsnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot ADP
  • Exporting blended marketing data to BI tools and warehousesnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is ADP or Funnel.io better?
Neither clearly leads. ADP starts at $29/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Funnel.io?
ADP starts at $29/month and Funnel.io at $299/month.
Does ADP or Funnel.io run on more platforms?
ADP runs on Web, Ios, Android. Funnel.io runs on Web, Mobile, Api.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Funnel.io is typically brought in for.
What can ADP do that Funnel.io cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation.
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