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Software · head to head

ADP vs Attribution

ADP logo

ADP

Software

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: ADP covers Payroll, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which ADP and Attribution actually diverge.

Attributes where ADP and Attribution differ
AttributeADPAttribution
Starting price$29/month$2000/month
PlatformsWeb, Ios, AndroidWeb, Mobile, Api
Founded19492020

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Attribution
  • HR administration and employee recordsnot Attribution
  • Time and attendance trackingnot Attribution
  • Benefits administrationnot Attribution
  • Talent management on the mid-market and enterprise productsnot Attribution

Attribution

  • Marketing attributionnot ADP
  • ROI trackingnot ADP
  • Privacy-compliant trackingnot ADP
  • First-party datanot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is ADP or Attribution better?
Neither clearly leads. ADP starts at $29/month and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Attribution?
ADP starts at $29/month and Attribution at $2000/month.
Does ADP or Attribution run on more platforms?
ADP runs on Web, Ios, Android. Attribution runs on Web, Mobile, Api.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Attribution is typically brought in for.
What can ADP do that Attribution cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.
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