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Marketing & Analytics · head to head

ADP vs Datorama

ADP logo

ADP

Marketing & Analytics

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing & Analytics

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: ADP covers Payroll, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which ADP and Datorama actually diverge.

Attributes where ADP and Datorama differ
AttributeADPDatorama
Starting price$29/month$1500/month
PlatformsWeb, Ios, AndroidWeb, Mobile, Api
CategoryUnknownMarketing & Analytics
Founded19492016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Datorama
  • HR administration and employee recordsnot Datorama
  • Time and attendance trackingnot Datorama
  • Benefits administrationnot Datorama
  • Talent management on the mid-market and enterprise productsnot Datorama

Datorama

  • Marketing analyticsnot ADP
  • Performance monitoringnot ADP
  • Campaign analysisnot ADP
  • ROI measurementnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is ADP or Datorama better?
Neither clearly leads. ADP starts at $29/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Datorama?
ADP starts at $29/month and Datorama at $1500/month.
Does ADP or Datorama run on more platforms?
ADP runs on Web, Ios, Android. Datorama runs on Web, Mobile, Api.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Datorama is typically brought in for.
What can ADP do that Datorama cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting.
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