Softwr

Accounting · head to head

ADP vs Braze

ADP logo

ADP

Accounting

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • They diverge on capability: ADP covers Payroll, Braze covers Cross-channel messaging.

Where they differ

Only the attributes on which ADP and Braze actually diverge.

Attributes where ADP and Braze differ
AttributeADPBraze
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Api
CategoryAccountingE-Commerce
Founded19492011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Braze
  • HR administration and employee recordsnot Braze
  • Time and attendance trackingnot Braze
  • Benefits administrationnot Braze
  • Talent management on the mid-market and enterprise productsnot Braze

Braze

  • Customer engagementnot ADP
  • Marketing automationnot ADP
  • Personalizationnot ADP
  • Retention campaignsnot ADP
  • Cross-channel messagingnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Questions people ask

Is ADP or Braze better?
Neither clearly leads. ADP starts at $29/month and Braze at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Braze?
ADP starts at $29/month and Braze at On request.
Does ADP or Braze run on more platforms?
ADP runs on Web, Ios, Android. Braze runs on Web, Ios, Android, Api.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Braze is typically brought in for.
What can ADP do that Braze cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing.

Answered from the vendors’ own pages

ADP: How is ADP pricing organized?

ADP organizes pricing by business size: Small Business (1-49 employees), Midsized (50-999 employees), and Enterprise (1,000+ employees). Each segment receives customized pricing tailored to specific business needs.

Source
Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
ADP: Is there a current promotional offer for ADP payroll?

ADP currently offers 3 months free when signing up for small business payroll (promotion ends 9/24). Contact sales at 800-225-5237 for details and to request pricing based on your employee count.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Share

Related pages

More on ADP

More on Braze

Keep looking

Other head to heads