Softwr

Accounting · head to head

Avalara vs Braze

Avalara logo

Avalara

Accounting

Tax compliance done right

From
$29/month
Rated
-
Full reviewWebsite
Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avalara pricing varies significantly based on products, integrations, transaction volume, and jurisdictions; Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • They diverge on capability: Avalara covers Tax calculation, Braze covers Cross-channel messaging.

Where they differ

Only the attributes on which Avalara and Braze actually diverge.

Attributes where Avalara and Braze differ
AttributeAvalaraBraze
Starting price$29/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, ApiWeb, Ios, Android, Api
CategoryAccountingE-Commerce
Founded20042011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avalara

  • Tax calculation
  • Returns filing
  • Exemption management
  • Document management
  • Real-time rates
  • QuickBooks
  • NetSuite
  • Shopify

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Avalara

  • Real-time sales tax calculation at checkoutnot Braze
  • Multi-state and multi-jurisdiction tax determinationnot Braze
  • VAT, lodging, communications and excise tax calculationnot Braze
  • Feeding tax results into an ERP or ecommerce platform through the APInot Braze

Braze

  • Customer engagementnot Avalara
  • Marketing automationnot Avalara
  • Personalizationnot Avalara
  • Retention campaignsnot Avalara
  • Cross-channel messagingnot Avalara

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avalara

  • Pricing varies significantly based on products, integrations, transaction volume, and jurisdictions
  • No free tier or trial period published
  • Enterprise sales model requires contacting sales specialists for customized quotes

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Pricing, plan by plan

Avalara

$29/month
  • AvaTax$50/month
    • Tax calculation
    • Exemption certificates
    • Returns filing

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Which should you pick?

Choose Avalara if

  • You need tax calculation.
  • You work on Web, Api.
  • You also want returns filing.
Avalara review

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Questions people ask

Is Avalara or Braze better?
Neither clearly leads. Avalara starts at $29/month and Braze at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avalara or Braze?
Avalara starts at $29/month and Braze at On request.
Does Avalara or Braze run on more platforms?
Avalara runs on Web, Api. Braze runs on Web, Ios, Android, Api.
What is Avalara best used for?
Avalara is most often used for real-time sales tax calculation at checkout, multi-state and multi-jurisdiction tax determination, vat, lodging, communications and excise tax calculation, feeding tax results into an erp or ecommerce platform through the api. Of those, real-time sales tax calculation at checkout and multi-state and multi-jurisdiction tax determination are not what Braze is typically brought in for.
What can Avalara do that Braze cannot?
Avalara covers Tax calculation, Returns filing, Exemption management, Document management. Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Both handle GDPR.

Answered from the vendors’ own pages

Avalara: What are the starting prices for Avalara services?

Avalara Tax Calculation and Returns Compliance Package starts at $699. License Guidance is available for as low as $119. Sales Tax Registration costs $403 per location.

Source
Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Avalara: How does Avalara's pricing scale?

Avalara uses volume-based pricing that varies based on the number of integrated business applications, volume of monthly sales transactions, number of states or jurisdictions for tax collection, and Streamlined Sales Tax enrollment. Pricing scales with business growth and transaction volume.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
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