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Adobe Analytics vs SurveySparrow

Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

Software

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Adobe Analytics covers Real-time reporting, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Adobe Analytics and SurveySparrow actually diverge.

Attributes where Adobe Analytics and SurveySparrow differ
AttributeAdobe AnalyticsSurveySparrow
Starting price$5000/monthFree
Pricing modelquoteusage-based
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded19822011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot SurveySparrow
  • Marketing optimizationnot SurveySparrow
  • Customer insightsnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Adobe Analytics
  • Collecting employee and customer feedback on a schedulenot Adobe Analytics
  • Embedding surveys in websites, email and chat channelsnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Adobe Analytics or SurveySparrow better?
Neither clearly leads. Adobe Analytics starts at $5000/month and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or SurveySparrow?
SurveySparrow has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for SurveySparrow.
Does Adobe Analytics or SurveySparrow run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. SurveySparrow runs on Web.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what SurveySparrow is typically brought in for.
What can Adobe Analytics do that SurveySparrow cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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Related pages

More on Adobe Analytics

More on SurveySparrow

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