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Business Intelligence · head to head

Glassbox vs Heap

Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • They diverge on capability: Glassbox covers Session Replay, Heap covers Autocapture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Heap actually diverge.

Attributes where Glassbox and Heap differ
AttributeGlassboxHeap
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, HybridWeb, iOS, Android
CategoryBusiness IntelligenceTechnology
Founded20102013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • Google Analytics
  • ServiceNow

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

  • User experience analysisnot Heap
  • Bug reproductionnot Heap
  • Conversion optimization
  • Customer journey mapping
  • Usability testingnot Heap

Heap

  • User behavior analysisnot Glassbox
  • Conversion optimization
  • Product adoptionnot Glassbox
  • Customer journey mapping
  • A/B testing analysisnot Glassbox

Both are used for conversion optimization, customer journey mapping, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Pricing, plan by plan

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Which should you pick?

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.

Questions people ask

Is Glassbox or Heap better?
Neither clearly leads. Glassbox starts at On request and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Heap?
Heap has a free tier; the other does not. Paid plans start at On request for Glassbox and Free for Heap.
Does Glassbox or Heap run on more platforms?
Glassbox runs on Web, Mobile, Hybrid. Heap runs on Web, iOS, Android.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Glassbox starts at On request.
What is Glassbox best used for?
Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Heap is typically brought in for.
What can Glassbox do that Heap cannot?
Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Both handle Salesforce.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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