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Cloudinary

Image and video API for developers

As of 29 August 2026, Cloudinary has a free plan and paid plans start at $99/month. Cloud platform for uploading, transforming, optimizing, and delivering images and video through a developer API. Softwr lists it under Databases.

Overview

What Cloudinary does

Cloud platform for uploading, transforming, optimizing, and delivering images and video through a developer API.

What people use it for

  • Automating image transformations and delivery across multiple devices
  • Generating AI-powered image captions and alternative text at scale
  • Transcoding and optimizing video with automatic subtitle generation
  • Building workflow automation for content teams without coding

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Cloudinary.

  • Free plan includes only 25 monthly credits and is limited to 3 users and 1 account
  • Enterprise plan pricing is custom; rates not published
  • Monthly billing is more expensive than annual; yearly plan is $89/month for Plus ($224/month for Advanced)

Cross-shopped

What people choose instead of Cloudinary

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Cloudinary costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Upload widget
  • API
  • Search
  • Remote fetch
  • Auto-backup
  • Revision tracking

Plus

$99 /mo

  • All Free features
  • S3 bucket backup
  • Auto-tagging search
  • Paid add-ons access
  • Expedited support
  • Allowlist and blocklist

Advanced

$249 /mo

  • All Plus features
  • Custom domain (CNAME)
  • Optional HTTPS SSL
  • Authentication options

Enterprise

On request

  • Multi-CDN infrastructure
  • Enterprise SLAs
  • Designated success manager
  • Custom contracts
  • SSO
  • Provisioning API

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What are included in Cloudinary's free plan?

Cloudinary's free plan includes upload widget, API access, search, remote fetch, auto-backup, revision tracking, image and video transformations, video transcoding, and CDN delivery. The free plan includes 25 monthly credits, 3 users, and 1 account with community support.

Source
How does Cloudinary's credit system work?

Cloudinary credits measure usage: one credit equals 1,000 transformations, or 1 GB managed storage, or 1 GB image bandwidth, or 2 GB video bandwidth. The free plan grants 25 credits per month, Plus plan 225 monthly credits, and Advanced plan 600 monthly credits.

Source
What is the difference between Cloudinary Plus and Advanced plans?

Plus plan costs $99/month (or $89/month annually) and includes S3 backup, auto-tagging, and expedited support for up to 3 users across 2 accounts with 225 credits. Advanced is $249/month ($224/month annually), adds custom domain (CNAME) and SSL options for 5 users across 3 accounts with 600 credits.

Source
Does Cloudinary offer annual billing discounts?

Yes. Cloudinary's annual billing provides discounts: Plus plan is $89/month when billed yearly (versus $99/month monthly), and Advanced plan is $224/month when billed yearly (versus $249/month monthly).

Source
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Where to go from Cloudinary

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Softwr does not host reviews and shows no star rating for Cloudinary, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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