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Databases · head to head

Cloudinary vs VerneMQ

Cloudinary logo

Cloudinary

Databases

Image and video API for developers

From
Free
Rated
-
Full reviewWebsite
VerneMQ logo

VerneMQ

Databases

Erlang MQTT broker whose source is Apache 2.0 but whose official binaries need a paid subscription

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cloudinary free plan includes only 25 monthly credits and is limited to 3 users and 1 account; VerneMQ the official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cloudinary and VerneMQ actually diverge.

Attributes where Cloudinary and VerneMQ differ
AttributeCloudinaryVerneMQ
Pricing modelfreemiumquote
PlatformsWebLinux, Docker, macOS, Kubernetes

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Databases).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloudinary

Nothing recorded that VerneMQ does not also cover.

Only in VerneMQ

  • Erlang/OTP clustering
  • MQTT 5.0 support
  • Plugin system
  • Backpressure handling
  • Bridge support
  • Metrics export
  • MQTT over WebSockets
  • Pluggable auth backends

What people use each for

The jobs each tool is most often brought in to do.

Cloudinary

  • Automating image transformations and delivery across multiple devicesnot VerneMQ
  • Generating AI-powered image captions and alternative text at scalenot VerneMQ
  • Transcoding and optimizing video with automatic subtitle generationnot VerneMQ
  • Building workflow automation for content teams without codingnot VerneMQ

VerneMQ

  • An industrial operator that wants an MQTT broker with predictable memory behaviour and no data integration features it will not usenot Cloudinary
  • A team building from source to stay strictly under Apache 2.0 terms with no vendor licence entanglementnot Cloudinary
  • A deployment needing custom authentication logic implemented as a plugin in Lua or over a webhooknot Cloudinary
  • An organisation that wants a broker maintained by a small European company rather than by a vendor that keeps changing licencesnot Cloudinary

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloudinary

  • Free plan includes only 25 monthly credits and is limited to 3 users and 1 account
  • Enterprise plan pricing is custom; rates not published
  • Monthly billing is more expensive than annual; yearly plan is $89/month for Plus ($224/month for Advanced)

VerneMQ

  • The official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • Octavo Labs is a very small company, so support depth, response times and the bus factor on the codebase are materially thinner than at HiveMQ or EMQ.
  • There is no data integration or rule engine layer, so routing messages into a database means writing and operating your own consumer service.
  • Operating an Erlang cluster requires runtime knowledge that most teams do not have and will use for nothing else in their stack.
  • There is no vendor-managed cloud offering, so every deployment is self-operated with the infrastructure and on-call cost that implies.

Pricing, plan by plan

Cloudinary

Free
  • FreeFree
    • Upload widget
    • API
    • Search
  • Plus$99/month
    • All Free features
    • S3 bucket backup
    • Auto-tagging search
  • Advanced$249/month
    • All Plus features
    • Custom domain (CNAME)
    • Optional HTTPS SSL
  • Enterprise$null/custom
    • Multi-CDN infrastructure
    • Enterprise SLAs
    • Designated success manager

VerneMQ

Free
  • Source buildFree
    • Apache 2.0 licensed source from GitHub
    • Full clustering and plugin capability
    • You compile and package it yourself
  • Binary packages and Docker images$undefined/year
    • Covered by the VerneMQ EULA, not Apache 2.0
    • Yearly usage subscription expected for commercial use
    • Official builds and Docker images
  • Commercial support$undefined/year
    • Evaluation, customisation and operations assistance
    • Custom development
    • Long-term maintenance agreements

Which should you pick?

Choose Cloudinary if

  • You want to start without paying.
Cloudinary review

Choose VerneMQ if

  • You need erlang/otp clustering.
  • You want to start without paying.
  • You work on Linux, Docker, macOS, Kubernetes.
  • You also want mqtt 5.0 support.
VerneMQ review

Questions people ask

Is Cloudinary or VerneMQ better?
Neither clearly leads. Cloudinary starts at Free and VerneMQ at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloudinary or VerneMQ?
Cloudinary starts at Free and VerneMQ at Free.
Does Cloudinary or VerneMQ run on more platforms?
Cloudinary runs on Web. VerneMQ runs on Linux, Docker, macOS, Kubernetes.
Can I use Cloudinary for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cloudinary best used for?
Cloudinary is most often used for automating image transformations and delivery across multiple devices, generating ai-powered image captions and alternative text at scale, transcoding and optimizing video with automatic subtitle generation, building workflow automation for content teams without coding. Of those, automating image transformations and delivery across multiple devices and generating ai-powered image captions and alternative text at scale are not what VerneMQ is typically brought in for.
What can Cloudinary do that VerneMQ cannot?
VerneMQ covers Erlang/OTP clustering, MQTT 5.0 support, Plugin system, Backpressure handling.

Answered from the vendors’ own pages

Cloudinary: What are included in Cloudinary's free plan?

Cloudinary's free plan includes upload widget, API access, search, remote fetch, auto-backup, revision tracking, image and video transformations, video transcoding, and CDN delivery. The free plan includes 25 monthly credits, 3 users, and 1 account with community support.

Source
VerneMQ: Is VerneMQ free?

The source is Apache 2.0 and free. The official binary packages and Docker images are covered by a separate EULA that expects a yearly fee for commercial use.

Cloudinary: How does Cloudinary's credit system work?

Cloudinary credits measure usage: one credit equals 1,000 transformations, or 1 GB managed storage, or 1 GB image bandwidth, or 2 GB video bandwidth. The free plan grants 25 credits per month, Plus plan 225 monthly credits, and Advanced plan 600 monthly credits.

Source
VerneMQ: Is the project still maintained?

Yes. Octavo Labs AG in Zurich continues to publish 2.x releases, most recently in 2026.

Cloudinary: What is the difference between Cloudinary Plus and Advanced plans?

Plus plan costs $99/month (or $89/month annually) and includes S3 backup, auto-tagging, and expedited support for up to 3 users across 2 accounts with 225 credits. Advanced is $249/month ($224/month annually), adds custom domain (CNAME) and SSL options for 5 users across 3 accounts with 600 credits.

Source
VerneMQ: Does it have a managed cloud?

No. Every deployment is self-hosted, with commercial support available from Octavo Labs.

Cloudinary: Does Cloudinary offer annual billing discounts?

Yes. Cloudinary's annual billing provides discounts: Plus plan is $89/month when billed yearly (versus $99/month monthly), and Advanced plan is $224/month when billed yearly (versus $249/month monthly).

Source
VerneMQ: How does it compare to EMQX?

Narrower in features and without a rule engine, but with a simpler licence story for source builds after EMQX moved to BSL.

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