Scheduling · head to head
Acuity Scheduling vs Zcal

Zcal
Scheduling
Scheduling with an unusually large free tier and heavy branding control
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Acuity Scheduling starter tier limited to 1 calendar only; Zcal zcal branding stays on the free booking page, so the tier that is otherwise generous is not usable as a customer facing page for a business that cares how it looks.
- They diverge on capability: Acuity Scheduling covers Online booking, Zcal covers Unlimited booking links.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Acuity Scheduling and Zcal actually diverge.
| Attribute | Acuity Scheduling | Zcal |
|---|---|---|
| Pricing model | subscription | Per user per month |
| Founded | 2003 | Unknown |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Scheduling).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Acuity Scheduling
- Online booking
- Appointment types
- Calendar sync
- Payment processing
- Email reminders
- Client self-scheduling
- Packages & memberships
- Timezone detection
Only in Zcal
- Unlimited booking links
- Branded booking pages
- Meeting polls
- Group events
- Round robin and collective
- SMS reminders
- Paid bookings
What people use each for
The jobs each tool is most often brought in to do.
Acuity Scheduling
- Client self-scheduling with automated time zone conversionnot Zcal
- HIPAA-compliant scheduling for healthcare practitionersnot Zcal
- Multi-location scheduling with multiple staff membersnot Zcal
- Membership, package sales, and gift certificate managementnot Zcal
Zcal
- A consultant who runs several different meeting types and refuses to pay a subscription for the privilege of having more than one booking linknot Acuity Scheduling
- A coach or recruiter who wants a branded page with a welcome video and intake questions before the call happensnot Acuity Scheduling
- A small team that needs round robin distribution of inbound calls without buying a full sales engagement platformnot Acuity Scheduling
- Anyone taking payment at the point of booking, where the Stripe connection removes an invoicing step afterwardsnot Acuity Scheduling
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Acuity Scheduling
- Starter tier limited to 1 calendar only
- SMS/text reminders, memberships, and gift certificates require Standard or Premium tier
- HIPAA compliance (BAA signature) exclusive to Premium tier at $49/month
- Custom API and CSS access, and Acuity branding removal require Premium tier
Zcal
- Zcal branding stays on the free booking page, so the tier that is otherwise generous is not usable as a customer facing page for a business that cares how it looks.
- Paid tier prices are not stated plainly in the product documentation and third party sources disagree on the figure, so the paid step up has to be confirmed on the vendor pricing page before budgeting for a team.
- SMS reminders are credit metered on paid tiers, so a high volume booker can exhaust the allowance and be pushed up a tier by message count rather than by needing any feature.
- The integration list is short next to established competitors, and there is no deep native CRM object writing, so a sales team that wants bookings to create and update CRM records will need automation glue.
- It is a small vendor in a category dominated by much larger companies, which is fine for a personal booking link and a real consideration if booking is a core business process you cannot afford to migrate off in a hurry.
Pricing, plan by plan
Acuity Scheduling
Free- Starter$20/month
- 1 calendar
- Payment processing (Stripe, Square, PayPal, Venmo)
- Email reminders
- Standard$34/month
- Up to 6 calendars
- Starter features
- Text message reminders
- Premium$61/month
- Up to 36 calendars
- Standard features
- HIPAA BAA compliance
Zcal
Free- Free ForeverFree
- Unlimited booking links
- Unlimited connected calendar accounts
- Meeting polls and group events
- Pro$undefined/month
- Per user per month, priced on the vendor pricing page
- Team creation and team pages
- Round robin and collective events
- Business$undefined/month
- Per user per month, priced on the vendor pricing page
- Everything in Pro
- Custom domain and custom sending email domain
Which should you pick?
Choose Acuity Scheduling if
- You need online booking.
- You want to start without paying.
- You also want appointment types.
Choose Zcal if
- You need unlimited booking links.
- You want to start without paying.
- You also want branded booking pages.
Questions people ask
- Is Acuity Scheduling or Zcal better?
- Neither clearly leads. Acuity Scheduling starts at Free and Zcal at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Acuity Scheduling or Zcal?
- Acuity Scheduling starts at Free and Zcal at Free.
- Does Acuity Scheduling or Zcal run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Acuity Scheduling for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Acuity Scheduling best used for?
- Acuity Scheduling is most often used for client self-scheduling with automated time zone conversion, hipaa-compliant scheduling for healthcare practitioners, multi-location scheduling with multiple staff members, membership, package sales, and gift certificate management. Of those, client self-scheduling with automated time zone conversion and hipaa-compliant scheduling for healthcare practitioners are not what Zcal is typically brought in for.
- What can Acuity Scheduling do that Zcal cannot?
- Acuity Scheduling covers Online booking, Appointment types, Calendar sync, Payment processing. Zcal covers Unlimited booking links, Branded booking pages, Meeting polls, Group events.
Answered from the vendors’ own pages
Acuity Scheduling: How much does Acuity Scheduling cost?
Starter is $20/month (monthly) or $16/month (annual, 20% savings). Standard is $34/month (monthly) or $27/month (annual). Premium is $61/month (monthly) or $49/month (annual). All include a 7-day free trial with no credit card required. Annual billing is prorated based on signup date.
SourceZcal: Is the free plan actually usable?
Yes. Unlimited booking links and unlimited calendar connections, which is more than most competitors allow, but Zcal branding stays on the page.
Acuity Scheduling: How many calendars and staff can I manage per Acuity tier?
Starter supports 1 calendar. Standard supports up to 6 calendars. Premium supports up to 36 calendars. Text message reminders require Standard or higher. Multiple staff/location timezones are only available on Premium.
SourceZcal: What do you pay for?
Team features, round robin and collective events, branding removal, custom fonts, SMS reminders and custom domains.
Acuity Scheduling: Does Acuity Scheduling offer HIPAA compliance?
HIPAA Business Associate Agreement (BAA) compliance is only available on the Premium plan ($49-61/month). Premium also includes the ability to hide Acuity branding.
SourceZcal: Can I take payment for bookings?
Yes, through the Stripe connection at the point of booking.
Zcal: Does it do round robin?
Yes, on the paid tiers. Round robin and collective events are not on the free plan.
Related pages
More on Acuity Scheduling
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