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Business Intelligence · head to head

Exa vs Zoho Analytics

Exa logo

Exa

Business Intelligence

Web search, built for AI agents

From
Free
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Exa usage-based pricing can be unpredictable without volume discounts upfront; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Exa and Zoho Analytics actually diverge.

Attributes where Exa and Zoho Analytics differ
AttributeExaZoho Analytics
Pricing modelusage-basedsubscription
PlatformsWebWeb, Mobile, Embedded
FoundedUnknown1996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Exa

Nothing recorded that Zoho Analytics does not also cover.

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Exa

  • Web search and research APIsnot Zoho Analytics
  • Content extraction and analysisnot Zoho Analytics
  • Real-time monitoring and alertsnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Exa
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Exa
  • Embedding white-labelled analytics inside another productnot Exa

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Exa

  • Usage-based pricing can be unpredictable without volume discounts upfront
  • Enterprise customers need to contact sales for custom volume discount plans

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Exa

Free
  • Free TierFree
    • $20 in free credits (approximately 2,800 searches)
    • $10 in monthly credits after first month
  • Search$7/per 1000 requests
    • Standard search functionality
  • Deep Search$12/per 1000 requests
    • In-depth search results
  • Contents$1/per 1000 pages
    • Content extraction

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Exa if

  • You want to start without paying.
Exa review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Exa or Zoho Analytics better?
Neither clearly leads. Exa starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Exa or Zoho Analytics?
Exa starts at Free and Zoho Analytics at Free.
Does Exa or Zoho Analytics run on more platforms?
Exa runs on Web. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Exa for free?
Both have a free tier, so you can try either at no cost before committing.
What is Exa best used for?
Exa is most often used for web search and research apis, content extraction and analysis, real-time monitoring and alerts. Of those, web search and research apis and content extraction and analysis are not what Zoho Analytics is typically brought in for.
What can Exa do that Zoho Analytics cannot?
Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics.

Answered from the vendors’ own pages

Exa: How much does Exa API cost?

Exa uses pay-as-you-go pricing with no subscription or minimum spend required. Search costs USD$7 per 1000 requests, Deep Search costs USD$12-15 per 1000 requests, and Contents costs USD$1 per 1000 pages. Users load credits and are charged at these published rates.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Exa: Is there a free tier for Exa?

Yes, new accounts receive USD$20 in free credits (approximately 2,800 searches) plus USD$10 in additional credits every month. This allows developers to test the API before committing to paid usage.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Exa: What other costs are associated with Exa?

Beyond the main API costs, Exa charges USD$1 per 1000 results beyond the first 10 returned, USD$1 per 1000 pages for AI summaries, and USD$0.10 per Agent Compute Unit for autonomous agent usage. Contact enrichment features cost USD$0.02 per email and USD$0.07 per phone number.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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