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E-Commerce · head to head

PrestaShop vs Wix eCommerce

PrestaShop logo

PrestaShop

E-Commerce

Open-source ecommerce platform for online merchants

From
Free
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: PrestaShop no specific pricing tiers or costs disclosed on homepage; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: PrestaShop covers Product catalog management, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which PrestaShop and Wix eCommerce actually diverge.

Attributes where PrestaShop and Wix eCommerce differ
AttributePrestaShopWix eCommerce
PlatformsWebWeb, iOS, Android
Founded20072006

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PrestaShop

  • Product catalog management
  • Order management
  • Payment gateway integration
  • Shipping module
  • Customer management
  • SEO tools
  • Analytics
  • Mobile-responsive design

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

PrestaShop

  • Fully customizable ecommerce platform for startups to enterprisesnot Wix eCommerce
  • Stores handling millions in annual revenuenot Wix eCommerce
  • Access to thousands of modules and themesnot Wix eCommerce
  • Payment solutions integration with Stripe, Alma, Klarnanot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot PrestaShop
  • A studio or service business selling a handful of products alongside a content-led sitenot PrestaShop
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot PrestaShop
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot PrestaShop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PrestaShop

  • No specific pricing tiers or costs disclosed on homepage
  • Requires navigation to dedicated pricing pages for cost details

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

PrestaShop

Free
  • Classic$undefined/mo
    • Download source code and install from scratch
    • Self-hosted ecommerce platform
  • Hosted$undefined/mo
    • CivicPlus handles technical aspects
    • Ready-to-use store

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose PrestaShop if

  • You need product catalog management.
  • You want to start without paying.
  • You also want order management.
PrestaShop review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is PrestaShop or Wix eCommerce better?
Neither clearly leads. PrestaShop starts at Free and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PrestaShop or Wix eCommerce?
PrestaShop starts at Free and Wix eCommerce at Free.
Does PrestaShop or Wix eCommerce run on more platforms?
PrestaShop runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use PrestaShop for free?
Both have a free tier, so you can try either at no cost before committing.
What is PrestaShop best used for?
PrestaShop is most often used for fully customizable ecommerce platform for startups to enterprises, stores handling millions in annual revenue, access to thousands of modules and themes, payment solutions integration with stripe, alma, klarna. Of those, fully customizable ecommerce platform for startups to enterprises and stores handling millions in annual revenue are not what Wix eCommerce is typically brought in for.
What can PrestaShop do that Wix eCommerce cannot?
PrestaShop covers Product catalog management, Order management, Payment gateway integration, Shipping module. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

PrestaShop: How much does PrestaShop cost?

PrestaShop offers two models: Classic (free download with self-installation) and Hosted (vendor-managed). Specific pricing figures are not displayed on the homepage. Visit the pricing pages or contact PrestaShop directly for cost details.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

PrestaShop: Does PrestaShop have a free version?

Yes, the Classic plan is free and allows you to download the source code and install your store from scratch.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

PrestaShop: What payment methods does PrestaShop support?

PrestaShop integrates with payment solutions including Stripe, Alma, and Klarna.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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