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Veterinary · head to head

VetBadger vs Vetstoria

VetBadger logo

VetBadger

Veterinary

Cloud veterinary practice management sold in user bands rather than per seat

From
$99/month
Rated
-
Full reviewWebsite
Vetstoria logo

Vetstoria

Veterinary

Real-time online appointment booking that writes directly into the veterinary PIMS diary

From
£199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: VetBadger pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.; Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • They diverge on capability: VetBadger covers Chart-centric workflow, Vetstoria covers Real-time PIMS write-back.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which VetBadger and Vetstoria actually diverge.

Attributes where VetBadger and Vetstoria differ
AttributeVetBadgerVetstoria
Starting price$99/month£199/month
Pricing modelPer month by user bandPer month by clinician band
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VetBadger

  • Chart-centric workflow
  • Banded pricing
  • Chart SMS and email
  • Integrated telehealth
  • Exam reporting
  • QuickBooks sync
  • Cloud hosting
  • Reminders

Only in Vetstoria

  • Real-time PIMS write-back
  • Appointment triage rules
  • Deposits and payments
  • Regional currency pricing
  • Multi-site rules
  • Client-facing booking page
  • Practice websites add-on
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

VetBadger

  • A two-vet small animal clinic moving off an ageing on-premises server that nobody wants to maintainnot Vetstoria
  • A practice that wants client texting logged against the medical record rather than sitting in a separate messaging toolnot Vetstoria
  • A clinic adding telehealth consultations without buying a separate video and payment stacknot Vetstoria
  • An owner who wants exam and revenue reporting without exporting to a spreadsheet every monthnot Vetstoria

Vetstoria

  • An independent small animal practice losing bookings to out of hours calls that go to voicemailnot VetBadger
  • A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot VetBadger
  • A practice with a high no show rate that wants a deposit taken at the point of bookingnot VetBadger
  • A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot VetBadger

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VetBadger

  • Pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.
  • Crossing a band boundary is a step change, so hiring one extra person can raise the software bill by USD 150 or USD 250 overnight with no extra capability in return.
  • The integration list is short compared with the market leaders, and in-house laboratory and imaging equipment support is the usual gap, which can mean manual result entry.
  • It is aimed at general small animal practice, with none of the specialty, referral, equine or ambulatory workflow depth that larger platforms carry.
  • As a smaller vendor it has less migration tooling and fewer conversion specialists than the large incumbents, so moving years of legacy records in is more of a project than a service.

Vetstoria

  • It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
  • In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
  • Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
  • Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.

Pricing, plan by plan

VetBadger

$99/month
  • 1 to 2 users$99/month
    • Cloud hosting and backup included
    • Full medical records and scheduling
    • Chart-centric SMS and email
  • 3 to 10 users$249/month
    • Same feature set across the band
    • Flat price whether you have three users or ten
    • Exam detail reporting
  • 11 to 20 users$499/month
    • Multi-user scheduling
    • Full reporting
    • Priority support
  • 21 to 40 users$599/month
    • Largest published band
    • All features included
    • Support for larger single-site practices

Vetstoria

£199/month
  • Small Team$199/month
    • Up to two practising clinicians
    • Real-time booking
    • Payments
  • Medium Team$299/month
    • Up to four practising clinicians
    • All Small Team features
  • Large Team$399/month
    • Up to seven practising clinicians
    • All Medium Team features
  • Custom$undefined/month
    • Groups and non-standard configurations
    • Advanced analytics
    • Quarterly business reviews

Which should you pick?

Choose VetBadger if

  • You need chart-centric workflow.
  • You work on Web, iOS, Android.
  • You also want banded pricing.
VetBadger review

Choose Vetstoria if

  • You need real-time pims write-back.
  • You also want appointment triage rules.
Vetstoria review

Questions people ask

Is VetBadger or Vetstoria better?
Neither clearly leads. VetBadger starts at $99/month and Vetstoria at £199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VetBadger or Vetstoria?
VetBadger starts at $99/month and Vetstoria at £199/month.
Does VetBadger or Vetstoria run on more platforms?
VetBadger runs on Web, iOS, Android. Vetstoria runs on Web.
What is VetBadger best used for?
VetBadger is most often used for a two-vet small animal clinic moving off an ageing on-premises server that nobody wants to maintain, a practice that wants client texting logged against the medical record rather than sitting in a separate messaging tool, a clinic adding telehealth consultations without buying a separate video and payment stack, an owner who wants exam and revenue reporting without exporting to a spreadsheet every month. Of those, a two-vet small animal clinic moving off an ageing on-premises server that nobody wants to maintain and a practice that wants client texting logged against the medical record rather than sitting in a separate messaging tool are not what Vetstoria is typically brought in for.
What can VetBadger do that Vetstoria cannot?
VetBadger covers Chart-centric workflow, Banded pricing, Chart SMS and email, Integrated telehealth. Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing.

Answered from the vendors’ own pages

VetBadger: How is VetBadger priced?

By user band: roughly USD 99 a month for one to two users, USD 249 for three to ten, USD 499 for eleven to twenty and USD 599 for twenty-one to forty.

Vetstoria: Does Vetstoria book directly into my PIMS?

Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.

VetBadger: Is hosting extra?

No. Cloud hosting and backup are included in the subscription, with no server to buy or maintain.

Vetstoria: Who owns Vetstoria?

Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.

VetBadger: Does it do telehealth?

Yes, integrated telehealth is included rather than sold as an add-on.

Vetstoria: Is it available in the United States?

The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.

VetBadger: Is it suitable for a specialty or referral hospital?

Not really. It is built for general small animal practice and lacks specialty, referral and equine workflow depth.

Vetstoria: Is there a setup fee?

Not for online booking. The optional website plans do carry substantial one-off setup fees.

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