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Veterinary · head to head

Onward Vet vs VetBadger

Onward Vet logo

Onward Vet

Veterinary

Small-vendor cloud practice management sold on flat subscription with unlimited users

From
On request
Rated
-
Full reviewWebsite
VetBadger logo

VetBadger

Veterinary

Cloud veterinary practice management sold in user bands rather than per seat

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onward Vet the vendor is small, so support depth, release pace and the ability to absorb a serious outage are all limited compared with IDEXX, Covetrus or the larger cloud vendors.; VetBadger pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.
  • They diverge on capability: Onward Vet covers Flat practice subscription, VetBadger covers Chart-centric workflow.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onward Vet and VetBadger actually diverge.

Attributes where Onward Vet and VetBadger differ
AttributeOnward VetVetBadger
Starting priceOn request$99/month
Pricing modelquotePer month by user band

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onward Vet

  • Flat practice subscription
  • Cloud hosted
  • Medical records and SOAP
  • Estimates and treatment plans
  • Client communication
  • Laboratory integration

Only in VetBadger

  • Chart-centric workflow
  • Banded pricing
  • Chart SMS and email
  • Integrated telehealth
  • Exam reporting
  • QuickBooks sync
  • Cloud hosting
  • Reminders

What people use each for

The jobs each tool is most often brought in to do.

Onward Vet

  • A clinic with a large rota of part-time technicians and receptionists where per-seat pricing is disproportionatenot VetBadger
  • A single-site practice leaving an ageing on-premise system that no longer wants to maintain a servernot VetBadger
  • A new practice that needs a working record system quickly without a long configuration projectnot VetBadger
  • A cost-sensitive clinic that wants cloud practice management without paying for integration breadth it will not usenot VetBadger

VetBadger

  • A two-vet small animal clinic moving off an ageing on-premises server that nobody wants to maintainnot Onward Vet
  • A practice that wants client texting logged against the medical record rather than sitting in a separate messaging toolnot Onward Vet
  • A clinic adding telehealth consultations without buying a separate video and payment stacknot Onward Vet
  • An owner who wants exam and revenue reporting without exporting to a spreadsheet every monthnot Onward Vet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onward Vet

  • The vendor is small, so support depth, release pace and the ability to absorb a serious outage are all limited compared with IDEXX, Covetrus or the larger cloud vendors.
  • The integration catalogue is short, so specialist imaging, communication or wellness plan tools that connect to ezyVet or Provet Cloud may need manual handling here.
  • Reporting is basic, so a practice that wants production analysis by veterinary surgeon, detailed inventory valuation or multi-site consolidation will be exporting data to a spreadsheet.
  • There is no on-premise option, so a clinic with an unreliable internet connection has no fallback when the link goes down and the appointment book becomes unreachable.
  • Concentration risk is real with a supplier of this size: acquisition, a change of direction or a funding problem would put your record system into other hands, so test the data export before committing.

VetBadger

  • Pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.
  • Crossing a band boundary is a step change, so hiring one extra person can raise the software bill by USD 150 or USD 250 overnight with no extra capability in return.
  • The integration list is short compared with the market leaders, and in-house laboratory and imaging equipment support is the usual gap, which can mean manual result entry.
  • It is aimed at general small animal practice, with none of the specialty, referral, equine or ambulatory workflow depth that larger platforms carry.
  • As a smaller vendor it has less migration tooling and fewer conversion specialists than the large incumbents, so moving years of legacy records in is more of a project than a service.

Pricing, plan by plan

Onward Vet

On request
  • Onward Vet$undefined/year
    • Quoted as a flat monthly practice subscription
    • Unlimited user accounts
    • Cloud hosting, backup and updates included

VetBadger

$99/month
  • 1 to 2 users$99/month
    • Cloud hosting and backup included
    • Full medical records and scheduling
    • Chart-centric SMS and email
  • 3 to 10 users$249/month
    • Same feature set across the band
    • Flat price whether you have three users or ten
    • Exam detail reporting
  • 11 to 20 users$499/month
    • Multi-user scheduling
    • Full reporting
    • Priority support
  • 21 to 40 users$599/month
    • Largest published band
    • All features included
    • Support for larger single-site practices

Which should you pick?

Choose Onward Vet if

  • You need flat practice subscription.
  • You work on Web, iOS, Android.
  • You also want cloud hosted.
Onward Vet review

Choose VetBadger if

  • You need chart-centric workflow.
  • You work on Web, iOS, Android.
  • You also want banded pricing.
VetBadger review

Questions people ask

Is Onward Vet or VetBadger better?
Neither clearly leads. Onward Vet starts at On request and VetBadger at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onward Vet or VetBadger?
Onward Vet starts at On request and VetBadger at $99/month.
Does Onward Vet or VetBadger run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Onward Vet best used for?
Onward Vet is most often used for a clinic with a large rota of part-time technicians and receptionists where per-seat pricing is disproportionate, a single-site practice leaving an ageing on-premise system that no longer wants to maintain a server, a new practice that needs a working record system quickly without a long configuration project, a cost-sensitive clinic that wants cloud practice management without paying for integration breadth it will not use. Of those, a clinic with a large rota of part-time technicians and receptionists where per-seat pricing is disproportionate and a single-site practice leaving an ageing on-premise system that no longer wants to maintain a server are not what VetBadger is typically brought in for.
What can Onward Vet do that VetBadger cannot?
Onward Vet covers Flat practice subscription, Cloud hosted, Medical records and SOAP, Estimates and treatment plans. VetBadger covers Chart-centric workflow, Banded pricing, Chart SMS and email, Integrated telehealth.

Answered from the vendors’ own pages

Onward Vet: How is it priced?

As a flat practice subscription with unlimited users, quoted rather than published, which is why it suits clinics with many part-time staff.

VetBadger: How is VetBadger priced?

By user band: roughly USD 99 a month for one to two users, USD 249 for three to ten, USD 499 for eleven to twenty and USD 599 for twenty-one to forty.

Onward Vet: Is it suitable for a multi-site group?

Not really. It is built for single-site independent clinics; consolidated reporting and cross-site inventory are not its strength.

VetBadger: Is hosting extra?

No. Cloud hosting and backup are included in the subscription, with no server to buy or maintain.

Onward Vet: What happens if the internet goes down?

You lose access to the appointment book and records. There is no on-premise fallback, so a secondary connection is a sensible precaution.

VetBadger: Does it do telehealth?

Yes, integrated telehealth is included rather than sold as an add-on.

Onward Vet: Can I get my data out?

Ask for a full export during evaluation and check what format it comes in. With a small vendor this is a question to answer before you sign, not afterwards.

VetBadger: Is it suitable for a specialty or referral hospital?

Not really. It is built for general small animal practice and lacks specialty, referral and equine workflow depth.

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