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Veterinary · head to head

ImproMed vs Vetstoria

I

ImproMed

Veterinary

On-premise Windows practice management with deep inventory and financial reporting, now inside Covetrus

From
On request
Rated
-
Full reviewWebsite
Vetstoria logo

Vetstoria

Veterinary

Real-time online appointment booking that writes directly into the veterinary PIMS diary

From
£199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ImproMed it is a server-based Windows product, so the practice owns the hardware, the SQL database, the patching and the backup regime, and those costs never appear in the software quotation.; Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • They diverge on capability: ImproMed covers Multi-location inventory, Vetstoria covers Real-time PIMS write-back.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ImproMed and Vetstoria actually diverge.

Attributes where ImproMed and Vetstoria differ
AttributeImproMedVetstoria
Starting priceOn request£199/month
Pricing modelquotePer month by clinician band
PlatformsWindowsWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ImproMed

  • Multi-location inventory
  • Production reporting
  • Wellness plans
  • Laboratory and imaging integration
  • On-premise deployment
  • Covetrus prescription management

Only in Vetstoria

  • Real-time PIMS write-back
  • Appointment triage rules
  • Deposits and payments
  • Regional currency pricing
  • Multi-site rules
  • Client-facing booking page
  • Practice websites add-on
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

ImproMed

  • A multi-doctor hospital carrying significant inventory value that needs reorder points and vendor price comparisonnot Vetstoria
  • A practice manager who has to analyse production by veterinary surgeon and reconcile it against the general ledgernot Vetstoria
  • A hospital in an area with unreliable internet that will not put the appointment book and records on a cloud connectionnot Vetstoria
  • A small group running wellness plans that need recurring billing and compliance tracking against patientsnot Vetstoria

Vetstoria

  • An independent small animal practice losing bookings to out of hours calls that go to voicemailnot ImproMed
  • A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot ImproMed
  • A practice with a high no show rate that wants a deposit taken at the point of bookingnot ImproMed
  • A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot ImproMed

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ImproMed

  • It is a server-based Windows product, so the practice owns the hardware, the SQL database, the patching and the backup regime, and those costs never appear in the software quotation.
  • Covetrus markets Pulse as its strategic cloud platform while holding three legacy practice management systems, so ask directly what development ImproMed still receives and get the support commitment and end-of-life notice period in writing.
  • Remote and mobile access is weak compared with cloud systems, which matters for on-call work, home record review and multi-site groups sharing patients.
  • The interface is dense and dated, and training a new receptionist or technician on it takes materially longer than on a modern cloud system.
  • If Covetrus does steer customers to Pulse, the migration is a full data conversion with retraining, so the cost of the eventual move should be priced into the decision now rather than later.

Vetstoria

  • It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
  • In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
  • Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
  • Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.

Pricing, plan by plan

ImproMed

On request
  • ImproMed Infinity$undefined/year
    • Quoted per practice with a licence and an annual support agreement
    • Server hardware and database licensing are the responsibility of the practice
    • Data conversion and training charged separately

Vetstoria

£199/month
  • Small Team$199/month
    • Up to two practising clinicians
    • Real-time booking
    • Payments
  • Medium Team$299/month
    • Up to four practising clinicians
    • All Small Team features
  • Large Team$399/month
    • Up to seven practising clinicians
    • All Medium Team features
  • Custom$undefined/month
    • Groups and non-standard configurations
    • Advanced analytics
    • Quarterly business reviews

Which should you pick?

Choose ImproMed if

  • You need multi-location inventory.
  • You work on Windows.
  • You also want production reporting.
ImproMed review

Choose Vetstoria if

  • You need real-time pims write-back.
  • You also want appointment triage rules.
Vetstoria review

Questions people ask

Is ImproMed or Vetstoria better?
Neither clearly leads. ImproMed starts at On request and Vetstoria at £199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ImproMed or Vetstoria?
ImproMed starts at On request and Vetstoria at £199/month.
Does ImproMed or Vetstoria run on more platforms?
ImproMed runs on Windows. Vetstoria runs on Web.
What is ImproMed best used for?
ImproMed is most often used for a multi-doctor hospital carrying significant inventory value that needs reorder points and vendor price comparison, a practice manager who has to analyse production by veterinary surgeon and reconcile it against the general ledger, a hospital in an area with unreliable internet that will not put the appointment book and records on a cloud connection, a small group running wellness plans that need recurring billing and compliance tracking against patients. Of those, a multi-doctor hospital carrying significant inventory value that needs reorder points and vendor price comparison and a practice manager who has to analyse production by veterinary surgeon and reconcile it against the general ledger are not what Vetstoria is typically brought in for.
What can ImproMed do that Vetstoria cannot?
ImproMed covers Multi-location inventory, Production reporting, Wellness plans, Laboratory and imaging integration. Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing.

Answered from the vendors’ own pages

ImproMed: Is ImproMed still being developed?

Ask Covetrus for a release history and a written support commitment. Pulse is the stated strategic cloud product, and ImproMed, AVImark and RxWorks are all legacy systems in the same portfolio.

Vetstoria: Does Vetstoria book directly into my PIMS?

Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.

ImproMed: Can it run in the cloud?

It is designed for an on-premise server. Hosting it on a remote desktop service is possible but it is not a native cloud application and does not behave like one.

Vetstoria: Who owns Vetstoria?

Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.

ImproMed: What is it better at than cloud alternatives?

Inventory control and financial and production reporting. Practices with high stock value and several veterinary surgeons are the ones that notice the difference.

Vetstoria: Is it available in the United States?

The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.

ImproMed: What happens to my data if we move to Pulse?

A conversion project. Establish before signing what Covetrus will convert, what it will not, and who pays for it.

Vetstoria: Is there a setup fee?

Not for online booking. The optional website plans do carry substantial one-off setup fees.

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