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Veterinary · head to head

AVImark vs VetBadger

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
VetBadger logo

VetBadger

Veterinary

Cloud veterinary practice management sold in user bands rather than per seat

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; VetBadger pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.
  • They diverge on capability: AVImark covers Medical records, VetBadger covers Chart-centric workflow.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AVImark and VetBadger actually diverge.

Attributes where AVImark and VetBadger differ
AttributeAVImarkVetBadger
Starting priceOn request$99/month
Pricing modelquotePer month by user band
PlatformsWindowsWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Add-on modules

Only in VetBadger

  • Chart-centric workflow
  • Banded pricing
  • Chart SMS and email
  • Integrated telehealth
  • Exam reporting
  • QuickBooks sync
  • Cloud hosting

Both cover

  • Reminders

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot VetBadger
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot VetBadger
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot VetBadger
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot VetBadger

VetBadger

  • A two-vet small animal clinic moving off an ageing on-premises server that nobody wants to maintainnot AVImark
  • A practice that wants client texting logged against the medical record rather than sitting in a separate messaging toolnot AVImark
  • A clinic adding telehealth consultations without buying a separate video and payment stacknot AVImark
  • An owner who wants exam and revenue reporting without exporting to a spreadsheet every monthnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

VetBadger

  • Pricing is banded rather than per seat, so a three-user clinic pays USD 249, the same as a ten-user one, which is roughly USD 83 per user against USD 25 for a practice that fills the band.
  • Crossing a band boundary is a step change, so hiring one extra person can raise the software bill by USD 150 or USD 250 overnight with no extra capability in return.
  • The integration list is short compared with the market leaders, and in-house laboratory and imaging equipment support is the usual gap, which can mean manual result entry.
  • It is aimed at general small animal practice, with none of the specialty, referral, equine or ambulatory workflow depth that larger platforms carry.
  • As a smaller vendor it has less migration tooling and fewer conversion specialists than the large incumbents, so moving years of legacy records in is more of a project than a service.

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

VetBadger

$99/month
  • 1 to 2 users$99/month
    • Cloud hosting and backup included
    • Full medical records and scheduling
    • Chart-centric SMS and email
  • 3 to 10 users$249/month
    • Same feature set across the band
    • Flat price whether you have three users or ten
    • Exam detail reporting
  • 11 to 20 users$499/month
    • Multi-user scheduling
    • Full reporting
    • Priority support
  • 21 to 40 users$599/month
    • Largest published band
    • All features included
    • Support for larger single-site practices

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose VetBadger if

  • You need chart-centric workflow.
  • You work on Web, iOS, Android.
  • You also want banded pricing.
VetBadger review

Questions people ask

Is AVImark or VetBadger better?
Neither clearly leads. AVImark starts at On request and VetBadger at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or VetBadger?
AVImark starts at On request and VetBadger at $99/month.
Does AVImark or VetBadger run on more platforms?
AVImark runs on Windows. VetBadger runs on Web, iOS, Android.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what VetBadger is typically brought in for.
What can AVImark do that VetBadger cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. VetBadger covers Chart-centric workflow, Banded pricing, Chart SMS and email, Integrated telehealth. Both handle Reminders.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

VetBadger: How is VetBadger priced?

By user band: roughly USD 99 a month for one to two users, USD 249 for three to ten, USD 499 for eleven to twenty and USD 599 for twenty-one to forty.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

VetBadger: Is hosting extra?

No. Cloud hosting and backup are included in the subscription, with no server to buy or maintain.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

VetBadger: Does it do telehealth?

Yes, integrated telehealth is included rather than sold as an add-on.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

VetBadger: Is it suitable for a specialty or referral hospital?

Not really. It is built for general small animal practice and lacks specialty, referral and equine workflow depth.

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