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Social Media · head to head

Awario vs Tumblr

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Tumblr logo

Tumblr

Social Media

Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tumblr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Tumblr user growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • They diverge on capability: Awario covers Boolean query builder, Tumblr covers Reblogging.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Awario and Tumblr actually diverge.

Attributes where Awario and Tumblr differ
AttributeAwarioTumblr
Starting price$29/monthFree
Pricing modelPer month by mention volumeFree to use, optional ad-free subscription and paid post promotion
Free tierNoYes
PlatformsWeb, APIiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Tumblr

  • Reblogging
  • Tumblr Blaze
  • Ad-free browsing
  • Custom blog themes
  • Community labels
  • Post editor

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Tumblr
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Tumblr
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Tumblr
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Tumblr

Tumblr

  • A fandom or fan-art community that has stayed on Tumblr specifically for its reblog and tagging culturenot Awario
  • A writer or artist wanting a free, lightly customisable blog rather than a full websitenot Awario
  • Someone researching how a platform behaves after a steep ownership devaluation and reduced investmentnot Awario
  • A brand targeting niche fandom or subculture audiences that remain concentrated on Tumblr rather than mainstream platformsnot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Tumblr

  • User growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • A 2018 ban on adult content drove away a significant part of the user base and community trust that has not fully recovered, even after some policy softening later.
  • Discovery and reach for new accounts is weaker than on algorithm-first platforms, so building an audience from zero is slower than on Instagram or TikTok.
  • The sharp drop in Tumblrs sale price between 2013 and 2019 signals real risk around long-term platform stability and continued investment under any given owner.
  • Moderation and safety tooling has historically lagged larger platforms, which matters for anyone running a brand presence that needs reliable content moderation support.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Tumblr

Free
  • TumblrFree
    • Free blogging, following and reblogging
  • Ad-Free Browsing$4.99/month
    • Removes ads from the browsing experience

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Tumblr if

  • You need reblogging.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want tumblr blaze.
Tumblr review

Questions people ask

Is Awario or Tumblr better?
Neither clearly leads. Awario starts at $29/month and Tumblr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Tumblr?
Tumblr has a free tier; the other does not. Paid plans start at $29/month for Awario and Free for Tumblr.
Does Awario or Tumblr run on more platforms?
Awario runs on Web, API. Tumblr runs on iOS, Android, Web.
Can I use Tumblr for free?
Yes. Tumblr has a free tier, so you can try it without paying. Awario starts at $29/month.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Tumblr is typically brought in for.
What can Awario do that Tumblr cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Tumblr covers Reblogging, Tumblr Blaze, Ad-free browsing, Custom blog themes.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Tumblr: Who owns Tumblr now?

Automattic, the company behind WordPress.com, which bought it from Verizon in 2019.

Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Tumblr: Is Tumblr still free?

Yes. An optional ad-free subscription and paid post promotion, Tumblr Blaze, exist, but the core platform is free.

Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Tumblr: Why did Tumblrs value drop so much between 2013 and 2019?

Years of user decline, accelerated by a 2018 ban on adult content that alienated a large part of its community, left it worth a small fraction of what Yahoo paid.

Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

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