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Fitness · head to head

MacroFactor vs TrueCoach

MacroFactor logo

MacroFactor

Fitness

The smart macro tracker

From
$6.99/month
Rated
-
Full reviewWebsite
TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TrueCoach has a free tier, so it costs nothing to try first.
  • Each has a real cost: MacroFactor the App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
  • They diverge on capability: MacroFactor covers Adaptive algorithm, TrueCoach covers Workout programming.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MacroFactor and TrueCoach actually diverge.

Attributes where MacroFactor and TrueCoach differ
AttributeMacroFactorTrueCoach
Starting price$6.99/monthFree
Free tierNoYes
PlatformsIos, AndroidWeb, iOS, Android
Founded20212015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MacroFactor

  • Adaptive algorithm
  • True expenditure calculation
  • Fast food logger
  • Detailed analytics
  • Knowledge base
  • Apple Watch
  • Garmin
  • Fitbit

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • Progress photos
  • MyFitnessPal
  • Stripe
  • Web support

Both cover

  • Apple Health
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

MacroFactor

  • Workout trackingnot TrueCoach
  • Nutrition managementnot TrueCoach
  • Health monitoringnot TrueCoach
  • Fitness coachingnot TrueCoach
  • Wellness improvementnot TrueCoach

TrueCoach

  • Personal training programme creation and deliverynot MacroFactor
  • Client progress tracking and metrics monitoringnot MacroFactor
  • Nutrition and habit tracking for fitness coachingnot MacroFactor
  • Automated billing and payment processingnot MacroFactor
  • Coach-to-client direct messagingnot MacroFactor
  • Wearable device integration for automated trackingnot MacroFactor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MacroFactor

  • The App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

Pricing, plan by plan

MacroFactor

$6.99/month
  • Monthly$11.99/month
    • Adaptive algorithm
    • Expenditure tracking
    • All features
  • Annual$71.99/year
    • Adaptive algorithm
    • Expenditure tracking
    • All features

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

Which should you pick?

Choose MacroFactor if

  • You need adaptive algorithm.
  • You work on Ios, Android.
  • You also want true expenditure calculation.
MacroFactor review

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Questions people ask

Is MacroFactor or TrueCoach better?
Neither clearly leads. MacroFactor starts at $6.99/month and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MacroFactor or TrueCoach?
TrueCoach has a free tier; the other does not. Paid plans start at $6.99/month for MacroFactor and Free for TrueCoach.
Does MacroFactor or TrueCoach run on more platforms?
MacroFactor runs on Ios, Android. TrueCoach runs on Web, iOS, Android.
Can I use TrueCoach for free?
Yes. TrueCoach has a free tier, so you can try it without paying. MacroFactor starts at $6.99/month.
What is MacroFactor best used for?
MacroFactor is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what TrueCoach is typically brought in for.
What can MacroFactor do that TrueCoach cannot?
MacroFactor covers Adaptive algorithm, True expenditure calculation, Fast food logger, Detailed analytics. TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing. Both handle Apple Health, Ios support, Android support.

Answered from the vendors’ own pages

TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
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