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Marketing · head to head

Supermetrics vs ThriveSparrow

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
ThriveSparrow logo

ThriveSparrow

Employee Engagement

Science-backed employee engagement surveys

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ThriveSparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; ThriveSparrow limited details about specific integration partners beyond the announcement of 50+ platform integrations
  • They diverge on capability: Supermetrics covers Multi-source data connectors, ThriveSparrow covers Engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Supermetrics and ThriveSparrow actually diverge.

Attributes where Supermetrics and ThriveSparrow differ
AttributeSupermetricsThriveSparrow
Starting price€49/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb
CategoryMarketingEmployee Engagement
Founded20102020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in ThriveSparrow

  • Engagement surveys
  • Pulse surveys
  • 360 feedback
  • Analytics dashboard
  • Benchmarking
  • Action planning
  • Mobile access
  • Custom surveys

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot ThriveSparrow
  • Loading advertising data into BigQuery or Snowflake for reportingnot ThriveSparrow
  • Automating recurring client marketing reports at an agencynot ThriveSparrow

ThriveSparrow

  • Engagement measurementnot Supermetrics
  • Pulse surveysnot Supermetrics
  • Action planningnot Supermetrics
  • Benchmarkingnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

ThriveSparrow

  • Limited details about specific integration partners beyond the announcement of 50+ platform integrations
  • AI features depend on survey response quality; poor or sparse responses limit effectiveness of AI insights

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

ThriveSparrow

Free
  • Kudos$2/user/month
    • Recognition and rewards
    • 800+ global gift cards
  • Engage$3/user/month
    • Pulse surveys
    • Employee engagement surveys
    • Basic analytics
  • Performance$5/user/month
    • 360-degree feedback
    • Performance reviews
    • Advanced analytics

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose ThriveSparrow if

  • You need engagement surveys.
  • You want to start without paying.
  • You also want pulse surveys.
ThriveSparrow review

Questions people ask

Is Supermetrics or ThriveSparrow better?
Neither clearly leads. Supermetrics starts at €49/month and ThriveSparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or ThriveSparrow?
ThriveSparrow has a free tier; the other does not. Paid plans start at €49/month for Supermetrics and Free for ThriveSparrow.
Does Supermetrics or ThriveSparrow run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. ThriveSparrow runs on Web.
Can I use ThriveSparrow for free?
Yes. ThriveSparrow has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what ThriveSparrow is typically brought in for.
What can Supermetrics do that ThriveSparrow cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. ThriveSparrow covers Engagement surveys, Pulse surveys, 360 feedback, Analytics dashboard.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
ThriveSparrow: What are pulse surveys?

Pulse surveys are brief, frequently-conducted assessments designed to quickly measure employee perceptions and engagement. Unlike annual surveys, ThriveSparrow's pulse surveys offer continuous insights, enabling organizations to identify and address workplace issues in real-time.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
ThriveSparrow: How many languages does ThriveSparrow support?

ThriveSparrow supports surveys and performance management in 100+ languages, enabling global organizations to gather feedback from employees worldwide.

ThriveSparrow: Does ThriveSparrow integrate with other HR platforms?

Yes. ThriveSparrow recently announced integration with 50+ platforms to revolutionize employee engagement. The platform connects with major HR systems for streamlined data flow.

ThriveSparrow: What AI features does ThriveSparrow offer?

ThriveSparrow includes AI-powered sentiment analysis that converts open-text responses into actionable insights, Infer AI to detect burnout signals, and AI-generated personal development plans from feedback. The platform claims to offer AI-native HR capabilities.

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