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CRM · head to head

Streak vs Zoho Marketing Automation

Streak logo

Streak

CRM

CRM superpowers for Gmail

From
Free
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Streak has a free tier, so it costs nothing to try first.
  • Each has a real cost: Streak the free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Streak covers Pipeline management, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Streak and Zoho Marketing Automation actually diverge.

Attributes where Streak and Zoho Marketing Automation differ
AttributeStreakZoho Marketing Automation
Starting priceFree$19/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryCRMMarketing
Founded2011Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Streak

  • Pipeline management
  • Email tracking
  • Automation
  • Document tracking
  • Live engagement metrics
  • Gmail
  • Outlook
  • Google Sheets

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Streak

  • Managing sales pipelines directly inside Gmailnot Zoho Marketing Automation
  • Tracking email opens and running mail merges from an inboxnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Streak
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Streak
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Streak
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Streak

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Streak

  • The free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
  • Free mail merge is capped at 50 a day
  • The entry paid plan is $49 per user per month, which is high for a CRM that lives inside Gmail
  • Integrations require a paid plan

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Streak

Free
  • FreeFree
    • Email tracking
    • Mail merge 50 per day
    • Snippets
  • Pro$49/month
    • Core CRM features
    • Mail merge
    • Shared pipelines
  • Pro+$69/month
    • Advanced reports
    • Integrations and automations
    • Archived users
  • Enterprise$129/month
    • Custom roles
    • Data validation
    • Dedicated support

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Streak if

  • You need pipeline management.
  • You want to start without paying.
  • You also want email tracking.
Streak review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Streak or Zoho Marketing Automation better?
Neither clearly leads. Streak starts at Free and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Streak or Zoho Marketing Automation?
Streak has a free tier; the other does not. Paid plans start at Free for Streak and $19/month for Zoho Marketing Automation.
Does Streak or Zoho Marketing Automation run on more platforms?
Streak runs on Web. Zoho Marketing Automation runs on Web, iOS, Android.
Can I use Streak for free?
Yes. Streak has a free tier, so you can try it without paying. Zoho Marketing Automation starts at $19/month.
What is Streak best used for?
Streak is most often used for managing sales pipelines directly inside gmail, tracking email opens and running mail merges from an inbox. Of those, managing sales pipelines directly inside gmail and tracking email opens and running mail merges from an inbox are not what Zoho Marketing Automation is typically brought in for.
What can Streak do that Zoho Marketing Automation cannot?
Streak covers Pipeline management, Email tracking, Automation, Document tracking. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Streak: Is there a free version of Streak?

Yes, Streak offers a free tier with email tracking, mail merge up to 50 per day, snippets, and other basic features forever at no cost.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Streak: What discount is available for annual billing?

Streak offers a 20% discount when you pay annually instead of monthly on all paid plans.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Streak: What is the difference between Pro and Pro+ plans?

Pro+ costs $69 per month versus $49 for Pro and adds advanced reports, integrations, automations, and increases AI credits from 20 to 150 per user per month.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

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