Softwr

Software · head to head

Splash That vs Ticketmaster

Splash That logo

Splash That

Software

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite
Ticketmaster logo

Ticketmaster

Software

The global leader in live event ticketing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite; Ticketmaster high fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • They diverge on capability: Splash That covers Event pages, Ticketmaster covers Ticket sales.

Where they differ

Only the attributes on which Splash That and Ticketmaster actually diverge.

Attributes where Splash That and Ticketmaster differ
AttributeSplash ThatTicketmaster
Pricing modelUnknowntransaction
PlatformsWebWeb, iOS, Android
Founded20111978

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Only in Ticketmaster

  • Ticket sales
  • Mobile ticketing
  • Verified tickets
  • Resale marketplace
  • Venue management
  • Spotify
  • Apple Music
  • Facebook

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Ticketmaster
  • Syncing event attendance into Salesforce and other CRMsnot Ticketmaster
  • Running a large programme of events to a consistent brand templatenot Ticketmaster
  • Reporting on event-sourced pipelinenot Ticketmaster

Ticketmaster

  • Event planningnot Splash That
  • Ticket salesnot Splash That
  • Attendee managementnot Splash That
  • Virtual eventsnot Splash That
  • Event marketingnot Splash That

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Ticketmaster

  • High fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • Delayed real-time data on seat availability and resale pricing
  • Strict API rate limits and limited customization for partner integrations
  • Found guilty of operating an illegal monopoly in live concert ticketing by federal jury in April 2026
  • Anticompetitive practices that limit competition for event organizers

Pricing, plan by plan

Splash That

On request

No published plan breakdown. See the Splash That review.

Ticketmaster

On request
  • StandardFree
    • Global distribution
    • Mobile ticketing
    • Fan verification

Which should you pick?

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Choose Ticketmaster if

  • You need ticket sales.
  • You work on Web, iOS, Android.
  • You also want mobile ticketing.
Ticketmaster review

Questions people ask

Is Splash That or Ticketmaster better?
Neither clearly leads. Splash That starts at On request and Ticketmaster at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Splash That or Ticketmaster?
Splash That starts at On request and Ticketmaster at On request.
Does Splash That or Ticketmaster run on more platforms?
Splash That runs on Web. Ticketmaster runs on Web, iOS, Android.
What is Splash That best used for?
Splash That is most often used for event registration pages and marketing for live, virtual and hybrid events, syncing event attendance into salesforce and other crms, running a large programme of events to a consistent brand template, reporting on event-sourced pipeline. Of those, event registration pages and marketing for live, virtual and hybrid events and syncing event attendance into salesforce and other crms are not what Ticketmaster is typically brought in for.
What can Splash That do that Ticketmaster cannot?
Splash That covers Event pages, Registration, Check-in, Email marketing. Ticketmaster covers Ticket sales, Mobile ticketing, Verified tickets, Resale marketplace. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Ticketmaster: How much does Ticketmaster charge in fees?

Ticketmaster typically charges a service fee of 10-30% of the ticket price (sometimes reaching 40% for high-demand events), plus facility fees and order processing fees. Combined fees often result in buyers paying approximately 27% on top of face value.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Ticketmaster: Who sets ticket prices on Ticketmaster?

Event organizers set the base face value of tickets based on production costs, venue size, and event interest. However, service fees and facility fees are generally negotiated and shared between various parties including Ticketmaster and venues.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Ticketmaster: Does Ticketmaster have an API?

Yes, Ticketmaster provides a Partner API and 3rd Party Integration API for developers. However, the API has strict rate limits, poor resale control, and delays in real-time seat-level and resale data updates.

Source
Ticketmaster: What is Ticketmaster's current legal status?

In April 2026, a federal jury found that Live Nation and subsidiary Ticketmaster operated an illegal monopoly in live concert and ticketing markets. In March 2026, they settled with the DOJ agreeing to cap service fees at 15% at certain venues and divest control of 13 amphitheaters.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Splash That

More on Ticketmaster

Keep looking

Other head to heads