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Events · head to head

Swapcard vs Ticketmaster

Swapcard logo

Swapcard

Events

The smart event platform

From
$610/one-time
Rated
-
Full reviewWebsite
Ticketmaster logo

Ticketmaster

Events

The global leader in live event ticketing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Swapcard pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs; Ticketmaster high fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • They diverge on capability: Swapcard covers AI matchmaking, Ticketmaster covers Ticket sales.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Swapcard and Ticketmaster actually diverge.

Attributes where Swapcard and Ticketmaster differ
AttributeSwapcardTicketmaster
Starting price$610/one-timeOn request
Pricing modelUnknowntransaction
Founded20131978

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swapcard

  • AI matchmaking
  • Lead capture
  • Event mobile app
  • Exhibitor management
  • Analytics
  • Salesforce
  • HubSpot
  • Zapier

Only in Ticketmaster

  • Ticket sales
  • Mobile ticketing
  • Verified tickets
  • Resale marketplace
  • Venue management
  • Spotify
  • Apple Music
  • Facebook

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Swapcard

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Ticketmaster

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swapcard

  • Pricing requires custom quote; starting price of $610 does not include per-attendee charges which can add significant costs
  • Smaller company with 181 employees compared to market leaders like Cvent, limiting support resources
  • Limited reporting and analytics features compared to tier-1 event platforms
  • API documentation is sparse; custom integrations require direct vendor support
  • Primarily focused on B2B events; less suitable for consumer or small events

Ticketmaster

  • High fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • Delayed real-time data on seat availability and resale pricing
  • Strict API rate limits and limited customization for partner integrations
  • Found guilty of operating an illegal monopoly in live concert ticketing by federal jury in April 2026
  • Anticompetitive practices that limit competition for event organizers

Pricing, plan by plan

Swapcard

$610/one-time

No published plan breakdown. See the Swapcard review.

Ticketmaster

On request
  • StandardFree
    • Global distribution
    • Mobile ticketing
    • Fan verification

Which should you pick?

Choose Swapcard if

  • You need ai matchmaking.
  • You work on Web, Ios, Android.
  • You also want lead capture.
Swapcard review

Choose Ticketmaster if

  • You need ticket sales.
  • You work on Web, iOS, Android.
  • You also want mobile ticketing.
Ticketmaster review

Questions people ask

Is Swapcard or Ticketmaster better?
Neither clearly leads. Swapcard starts at $610/one-time and Ticketmaster at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swapcard or Ticketmaster?
Swapcard starts at $610/one-time and Ticketmaster at On request.
Does Swapcard or Ticketmaster run on more platforms?
Swapcard runs on Web, Ios, Android. Ticketmaster runs on Web, iOS, Android.
What is Swapcard best used for?
Swapcard is most often used for event planning, ticket sales, attendee management, virtual events.
What can Swapcard do that Ticketmaster cannot?
Swapcard covers AI matchmaking, Lead capture, Event mobile app, Exhibitor management. Ticketmaster covers Ticket sales, Mobile ticketing, Verified tickets, Resale marketplace. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Swapcard: What does Swapcard's pricing model include?

Swapcard pricing includes three components: a base license, usage volume (attendees and exhibitors), and add-ons. The Event Engagement Platform starts at $610 and includes mobile/web apps, AI-powered networking, virtual event capability, and exhibitor lead management.

Source
Ticketmaster: How much does Ticketmaster charge in fees?

Ticketmaster typically charges a service fee of 10-30% of the ticket price (sometimes reaching 40% for high-demand events), plus facility fees and order processing fees. Combined fees often result in buyers paying approximately 27% on top of face value.

Source
Swapcard: What event types does Swapcard support?

Swapcard supports in-person, virtual, and hybrid events including conferences, trade shows, exhibitions, webinars, and networking events.

Source
Ticketmaster: Who sets ticket prices on Ticketmaster?

Event organizers set the base face value of tickets based on production costs, venue size, and event interest. However, service fees and facility fees are generally negotiated and shared between various parties including Ticketmaster and venues.

Source
Swapcard: What are Swapcard's core platform features?

Core features include dashboard access, agenda management, streaming and audiovisual capability, abstract/paper management, lead capture tools, networking features, and audience response systems.

Source
Ticketmaster: Does Ticketmaster have an API?

Yes, Ticketmaster provides a Partner API and 3rd Party Integration API for developers. However, the API has strict rate limits, poor resale control, and delays in real-time seat-level and resale data updates.

Source
Swapcard: How many integrations does Swapcard offer?

Swapcard connects natively to over 30 integrations including event platforms like Eventbrite, Cvent, and Bizzabo, plus CRM tools like HubSpot and mapping solutions.

Source
Ticketmaster: What is Ticketmaster's current legal status?

In April 2026, a federal jury found that Live Nation and subsidiary Ticketmaster operated an illegal monopoly in live concert and ticketing markets. In March 2026, they settled with the DOJ agreeing to cap service fees at 15% at certain venues and divest control of 13 amphitheaters.

Source
Swapcard: Who is Swapcard and when was it founded?

Swapcard was founded in 2013 in Paris by Baptiste Boulard, Godefroy Des Francs, and Damien Courbon. The company has raised $5.27M and serves event organizers globally.

Source
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