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Events · head to head

ACTIVE Network vs Splash That

ACTIVE Network logo

ACTIVE Network

Events

Registration and payment software for parks departments, races and camps, owned by Global Payments

From
On request
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ACTIVE Network revenue comes from registration processing rather than licence fees, so the vendor is aligned with transaction volume and not with the quality of the administrative experience.; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: ACTIVE Network covers ACTIVENet, Splash That covers Event pages.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which ACTIVE Network and Splash That actually diverge.

Attributes where ACTIVE Network and Splash That differ
AttributeACTIVE NetworkSplash That
Pricing modelquoteUnknown
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2011

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ACTIVE Network

  • ACTIVENet
  • ACTIVEWorks Endurance
  • Camp and Class Manager
  • Participant-paid fees
  • Facility and league scheduling
  • ACTIVE.com listing

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

ACTIVE Network

  • A city parks department taking swim lesson, camp and league registrations online with fees passed to residentsnot Splash That
  • A race director who wants registration, bib assignment and a consumer listing from one vendornot Splash That
  • A YMCA needing membership, childcare billing and facility booking in one systemnot Splash That
  • An agency with no software budget that can fund registration through participant-paid processing feesnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot ACTIVE Network
  • Syncing event attendance into Salesforce and other CRMsnot ACTIVE Network
  • Running a large programme of events to a consistent brand templatenot ACTIVE Network
  • Reporting on event-sourced pipelinenot ACTIVE Network

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ACTIVE Network

  • Revenue comes from registration processing rather than licence fees, so the vendor is aligned with transaction volume and not with the quality of the administrative experience.
  • Passing the processing fee to participants is normal practice, which makes the cost invisible on the agency budget and visible to residents as a service charge at checkout.
  • The ACTIVENet codebase is long-lived and parts of the administrative interface remain dated, with upgrade cycles driven by the parent rather than by agency requests.
  • Support responsiveness is a persistent complaint among municipal customers, and escalation paths are slower than in a standalone software vendor.
  • Because Global Payments owns the merchant relationship, moving off ACTIVE means changing processor as well as software, which usually requires a procurement process rather than a simple switch.

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

ACTIVE Network

On request
  • ACTIVENet$undefined/year
    • Registration, facility and membership modules
    • Revenue derived primarily from registration processing fees
    • Fee can be absorbed by the agency or passed to the participant
  • Camp and Class Manager$undefined/year
    • Flat rate or per registration fee model
    • Rates quoted per account, not published
  • ACTIVEWorks Endurance$undefined/year
    • Race registration priced on a per registration fee
    • ACTIVE.com listing included

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose ACTIVE Network if

  • You need activenet.
  • You work on Web, iOS, Android.
  • You also want activeworks endurance.
ACTIVE Network review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is ACTIVE Network or Splash That better?
Neither clearly leads. ACTIVE Network starts at On request and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ACTIVE Network or Splash That?
ACTIVE Network starts at On request and Splash That at On request.
Does ACTIVE Network or Splash That run on more platforms?
ACTIVE Network runs on Web, iOS, Android. Splash That runs on Web.
What is ACTIVE Network best used for?
ACTIVE Network is most often used for a city parks department taking swim lesson, camp and league registrations online with fees passed to residents, a race director who wants registration, bib assignment and a consumer listing from one vendor, a ymca needing membership, childcare billing and facility booking in one system, an agency with no software budget that can fund registration through participant-paid processing fees. Of those, a city parks department taking swim lesson, camp and league registrations online with fees passed to residents and a race director who wants registration, bib assignment and a consumer listing from one vendor are not what Splash That is typically brought in for.
What can ACTIVE Network do that Splash That cannot?
ACTIVE Network covers ACTIVENet, ACTIVEWorks Endurance, Camp and Class Manager, Participant-paid fees. Splash That covers Event pages, Registration, Check-in, Email marketing.

Answered from the vendors’ own pages

ACTIVE Network: Who owns ACTIVE Network?

Global Payments, which acquired it in 2017 for around 1.2 billion US dollars. It sits in the merchant solutions business.

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
ACTIVE Network: How does ACTIVE make money?

Primarily from registration processing fees, charged as a percentage plus a fixed amount per registration.

Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
ACTIVE Network: Can we absorb the fee instead of charging residents?

Yes, the agency chooses. Most pass it to the participant, which is why registrants see a service fee.

Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
ACTIVE Network: Is pricing published?

No. Both licence and processing rates are quoted per account.

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