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Business Intelligence · head to head

Reportz vs Snowplow

Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite
Snowplow logo

Snowplow

Business Intelligence

Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • They diverge on capability: Reportz covers Per-dashboard pricing, Snowplow covers Own-cloud deployment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Reportz and Snowplow actually diverge.

Attributes where Reportz and Snowplow differ
AttributeReportzSnowplow
Starting price$9.9/monthOn request
Pricing modelPer month by dashboard countquote
PlatformsWebLinux, Web, Docker

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

Only in Snowplow

  • Own-cloud deployment
  • Schema enforcement
  • Warehouse loading
  • Enrichment
  • Trackers
  • Streaming output
  • Data models
  • Snowplow BDP

What people use each for

The jobs each tool is most often brought in to do.

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Snowplow
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Snowplow
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Snowplow
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Snowplow

Snowplow

  • A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Reportz
  • A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Reportz
  • A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Reportz
  • A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Reportz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Snowplow

  • The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
  • Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
  • There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
  • The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.

Pricing, plan by plan

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Snowplow

On request
  • Snowplow BDP$undefined/year
    • Commercial pricing quoted by event volume and deployment
    • Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
    • Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0

Which should you pick?

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Choose Snowplow if

  • You need own-cloud deployment.
  • You work on Linux, Web, Docker.
  • You also want schema enforcement.
Snowplow review

Questions people ask

Is Reportz or Snowplow better?
Neither clearly leads. Reportz starts at $9.9/month and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reportz or Snowplow?
Reportz starts at $9.9/month and Snowplow at On request.
Does Reportz or Snowplow run on more platforms?
Reportz runs on Web. Snowplow runs on Linux, Web, Docker.
What is Reportz best used for?
Reportz is most often used for a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software, a freelancer who needs one white-labelled dashboard per client and nothing else, an agency giving clients a live link instead of a monthly pdf, without buying client seats, a marketing team wanting a cheap always-on kpi screen fed from ad and analytics platforms. Of those, a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software and a freelancer who needs one white-labelled dashboard per client and nothing else are not what Snowplow is typically brought in for.
What can Reportz do that Snowplow cannot?
Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.

Answered from the vendors’ own pages

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Snowplow: Is Snowplow still open source?

Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.

Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Snowplow: Can we still run it for free in production?

Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.

Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Snowplow: Is there an Apache 2.0 alternative?

Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.

Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

Snowplow: What does Snowplow BDP cost?

Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.

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