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Business Intelligence · head to head

Reportz vs ThoughtSpot

Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite
ThoughtSpot logo

ThoughtSpot

Business Intelligence

AI-powered analytics for the modern enterprise

From
$12999/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.; ThoughtSpot limited chart customization options; font, color, and size customizations for visualizations are restricted
  • They diverge on capability: Reportz covers Per-dashboard pricing, ThoughtSpot covers Natural Language Search.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Reportz and ThoughtSpot actually diverge.

Attributes where Reportz and ThoughtSpot differ
AttributeReportzThoughtSpot
Starting price$9.9/month$12999/year
Pricing modelPer month by dashboard countUnknown
PlatformsWebWeb, Cloud, On-Premises
FoundedUnknown2012

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

Only in ThoughtSpot

  • Natural Language Search
  • SpotIQ AI
  • Liveboards
  • Embedded Analytics
  • Data Modeling
  • Snowflake
  • Databricks
  • BigQuery

What people use each for

The jobs each tool is most often brought in to do.

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot ThoughtSpot
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot ThoughtSpot
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot ThoughtSpot
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot ThoughtSpot

ThoughtSpot

  • Self-service analyticsnot Reportz
  • Data explorationnot Reportz
  • Ad-hoc reportingnot Reportz
  • Collaborative analysisnot Reportz
  • Embedded analyticsnot Reportz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

ThoughtSpot

  • Limited chart customization options; font, color, and size customizations for visualizations are restricted
  • Data modeling setup is complex and requires specialized expertise
  • High implementation costs restrict adoption for smaller organizations
  • Requires quality data and user training to fully realize benefits

Pricing, plan by plan

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

ThoughtSpot

$12999/year
  • StartupSpot$12999/year
    • Unlimited internal users
    • Up to 50 external customers
  • Essentials$25/per user per month
    • Self-service analytics
  • Pro$50/per user per month
    • Advanced analytics
    • Agentic features

Which should you pick?

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Choose ThoughtSpot if

  • You need natural language search.
  • You work on Web, Cloud, On-Premises.
  • You also want spotiq ai.
ThoughtSpot review

Questions people ask

Is Reportz or ThoughtSpot better?
Neither clearly leads. Reportz starts at $9.9/month and ThoughtSpot at $12999/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reportz or ThoughtSpot?
Reportz starts at $9.9/month and ThoughtSpot at $12999/year.
Does Reportz or ThoughtSpot run on more platforms?
Reportz runs on Web. ThoughtSpot runs on Web, Cloud, On-Premises.
What is Reportz best used for?
Reportz is most often used for a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software, a freelancer who needs one white-labelled dashboard per client and nothing else, an agency giving clients a live link instead of a monthly pdf, without buying client seats, a marketing team wanting a cheap always-on kpi screen fed from ad and analytics platforms. Of those, a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software and a freelancer who needs one white-labelled dashboard per client and nothing else are not what ThoughtSpot is typically brought in for.
What can Reportz do that ThoughtSpot cannot?
Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling. ThoughtSpot covers Natural Language Search, SpotIQ AI, Liveboards, Embedded Analytics.

Answered from the vendors’ own pages

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

ThoughtSpot: What is ThoughtSpot's core capability?

ThoughtSpot pioneered search-driven analytics, allowing users to type questions and get charts back instantly without complex setup. This semantic layer approach democratizes data access for business users.

Source
Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

ThoughtSpot: What are ThoughtSpot's pricing plans?

ThoughtSpot offers StartupSpot at $12,999 per year for startups, an Essentials plan starting at $25 per user per month, a Pro plan at $50 per user per month, and custom Enterprise pricing for large deployments.

Source
Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

ThoughtSpot: Does ThoughtSpot support embedded analytics?

Yes, ThoughtSpot provides embedded analytics capabilities for building data-driven applications, with pricing varying based on deployment model and scale.

Source
Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

ThoughtSpot: What is SpotIQ?

SpotIQ is ThoughtSpot's AI-driven anomaly detection feature that automatically identifies interesting patterns and insights in data without manual configuration.

Source
ThoughtSpot: Can ThoughtSpot handle complex data models?

While ThoughtSpot excels in self-service BI and intuitive querying, data modeling can be complex and requires expertise to set up properly.

Source
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