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Browser Extensions · head to head

SimilarWeb vs Whatagraph

SimilarWeb logo

SimilarWeb

Browser Extensions

Website traffic and competitive analysis

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SimilarWeb browser extension data accuracy is lower than full platform; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: SimilarWeb covers Traffic analytics, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SimilarWeb and Whatagraph actually diverge.

Attributes where SimilarWeb and Whatagraph differ
AttributeSimilarWebWhatagraph
Pricing modelfreemiumsubscription
PlatformsWeb, Browser ExtensionWeb, Mobile, Api
CategoryBrowser ExtensionsMarketing
Founded20072016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SimilarWeb

  • Traffic analytics
  • Audience insights
  • Competitor research
  • Industry analysis
  • Chrome support
  • Firefox support
  • Edge support

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

SimilarWeb

  • Analyzing competitor advertising across display, search, socialnot Whatagraph
  • Understanding traffic loss to search and AI recommendationsnot Whatagraph
  • Tracking brand visibility across ChatGPT and AI chatbotsnot Whatagraph
  • Optimizing Amazon product placement with marketplace analyticsnot Whatagraph
  • Identifying high-intent prospects at optimal buying momentsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot SimilarWeb
  • Blending data from multiple ad platforms into one dashboardnot SimilarWeb
  • White-labelled reporting under an agency's own brandingnot SimilarWeb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SimilarWeb

  • Browser extension data accuracy is lower than full platform
  • Full platform pricing is not transparent and requires quote-based inquiry

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

SimilarWeb

Free
  • FreeFree
    • Traffic overview
    • Engagement metrics
    • Similar sites

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose SimilarWeb if

  • You need traffic analytics.
  • You want to start without paying.
  • You work on Web, Browser Extension.
  • You also want audience insights.
SimilarWeb review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is SimilarWeb or Whatagraph better?
Neither clearly leads. SimilarWeb starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SimilarWeb or Whatagraph?
SimilarWeb starts at Free and Whatagraph at Free.
Does SimilarWeb or Whatagraph run on more platforms?
SimilarWeb runs on Web, Browser Extension. Whatagraph runs on Web, Mobile, Api.
Can I use SimilarWeb for free?
Both have a free tier, so you can try either at no cost before committing.
What is SimilarWeb best used for?
SimilarWeb is most often used for analyzing competitor advertising across display, search, social, understanding traffic loss to search and ai recommendations, tracking brand visibility across chatgpt and ai chatbots, optimizing amazon product placement with marketplace analytics. Of those, analyzing competitor advertising across display, search, social and understanding traffic loss to search and ai recommendations are not what Whatagraph is typically brought in for.
What can SimilarWeb do that Whatagraph cannot?
SimilarWeb covers Traffic analytics, Audience insights, Competitor research, Industry analysis. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

SimilarWeb: How much does Similarweb cost?

Similarweb does not publish pricing. Custom packages are available for businesses and enterprises. Self-service options are available for entrepreneurs and small teams. Customers must start a free trial or contact sales to receive a quote.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
SimilarWeb: Does Similarweb offer a free trial?

Yes. Similarweb offers free trials for its various products. Users can start a free trial through their registration page or contact support to switch between different product trials.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
SimilarWeb: What products does Similarweb offer?

Similarweb offers the Competitive Intelligence Suite, Strategic SEO Suite, Ads Intelligence Suite, Gen AI Intelligence Suite, AI Studio with natural language queries, custom data feeds, API access, and managed services with custom dashboards.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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