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E-Commerce · head to head

Sellfy vs Swell Commerce

Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite
Swell Commerce logo

Swell Commerce

E-Commerce

Headless ecommerce for modern brands

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Swell Commerce each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
  • They diverge on capability: Sellfy covers Physical & digital products, Swell Commerce covers Headless architecture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sellfy and Swell Commerce actually diverge.

Attributes where Sellfy and Swell Commerce differ
AttributeSellfySwell Commerce
Starting price$22/month$29/month
Founded20132019

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app

Only in Swell Commerce

  • Headless architecture
  • GraphQL & REST APIs
  • Subscription commerce
  • Inventory management
  • Custom checkout
  • Webhook integrations
  • Developer-friendly SDK

Both cover

  • Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Swell Commerce
  • Running a small creator store without building a sitenot Swell Commerce

Swell Commerce

  • Running a headless commerce backend with APIs for a custom storefrontnot Sellfy
  • Selling subscription products alongside one off purchasesnot Sellfy
  • Operating multi currency stores from one commerce backendnot Sellfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Swell Commerce

  • Each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
  • Starter at $29 a month allows 2 admin users and includes only 100,000 API requests and 1GB of storage per month
  • Additional API requests cost $5 per 100,000 and extra storage $5 per GB
  • Role based permissions and developer support are restricted to the Unlimited plan at $2,250 a month
  • Advanced reports and priced currencies require the Standard plan or higher
  • Published prices are the billed yearly rates, so monthly billing costs more

Pricing, plan by plan

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Swell Commerce

$29/month
  • Starter$29/month
    • Up to $50K annual revenue
    • Basic reports
    • Up to 5 admin users
  • Basic$79/month
    • Up to $250K annual revenue
    • Most popular plan
    • Basic reports
  • Standard$299/month
    • Up to $1M annual revenue
    • Advanced reports
    • Up to 15 admin users
  • Unlimited$2250/month
    • Up to $5M annual revenue
    • Unlimited scalability and granular control
    • Unlimited admin users

Which should you pick?

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Choose Swell Commerce if

  • You need headless architecture.
  • You also want graphql & rest apis.
Swell Commerce review

Questions people ask

Is Sellfy or Swell Commerce better?
Neither clearly leads. Sellfy starts at $22/month and Swell Commerce at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sellfy or Swell Commerce?
Sellfy starts at $22/month and Swell Commerce at $29/month.
Does Sellfy or Swell Commerce run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Sellfy best used for?
Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Swell Commerce is typically brought in for.
What can Sellfy do that Swell Commerce cannot?
Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Inventory management. Both handle Multi-currency support.

Answered from the vendors’ own pages

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Swell Commerce: How much does Swell Commerce cost?

Swell offers four tiers starting at $29 per month for Starter and going up to $2,250 per month for Unlimited. Annual billing provides a 25% discount compared to monthly billing. All prices are in USD.

Source
Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Swell Commerce: What are Swell's revenue tier overages?

Each plan includes a revenue ceiling based on 12-month trailing sales. Starter allows up to $50K with 2% overage, Basic allows $250K with 1.5% overage, Standard allows $1M with 1% overage, and Unlimited allows $5M with 0.4% overage. Custom plans are available for merchants exceeding $10M annually.

Source
Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
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