Software · head to head
SalonTarget vs Bookeo
The short version
- Each has a real cost: SalonTarget pricing is not published; costs come through a demo or trial; Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
- They diverge on capability: SalonTarget covers Client retention alerts, Bookeo covers Online booking widget.
Where they differ
Only the attributes on which SalonTarget and Bookeo actually diverge.
| Attribute | SalonTarget | Bookeo |
|---|---|---|
| Starting price | $99/month | $14.95/month |
| Platforms | Web | Web, Ios, Android |
| Founded | 2016 | 2008 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SalonTarget
- Client retention alerts
- Automated marketing
- Data analytics
- At-risk client identification
- Email campaigns
- SMS marketing
- Performance tracking
- Revenue forecasting
Only in Bookeo
- Online booking widget
- Calendar management
- Payment integration
- Email reminders
- SMS reminders
- Custom booking forms
- Staff scheduling
- Reporting
Both cover
- SSL encryption
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
SalonTarget
- Appointment scheduling and online booking for salonsnot Bookeo
- Point of sale with integrated paymentsnot Bookeo
- Inventory tracking for retail and back barnot Bookeo
- Booth renter managementnot Bookeo
- Client marketing and rebooking remindersnot Bookeo
Bookeo
- Online appointment booking for consultants, therapists and photographersnot SalonTarget
- Managing staff calendars and per consultant availabilitynot SalonTarget
- Collecting digital waivers and sending SMS booking remindersnot SalonTarget
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SalonTarget
- Pricing is not published; costs come through a demo or trial
Bookeo
- Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
- The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
- Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
- SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
- Digital waivers are a separate add on starting at $9 per month for 200 waivers
Pricing, plan by plan
SalonTarget
$99/month- Growth$99/month
- Client retention alerts
- Automated campaigns
- Basic analytics
- Enterprise$199/month
- All Growth features
- Advanced analytics
- Multi-location support
Bookeo
$14.95/month- Solo$14.95/month
- 1 staff member
- Online booking
- Email reminders
- Small$29.95/month
- Up to 3 staff
- All Solo features
- SMS reminders
- Standard$39.95/month
- Up to 20 staff
- All Small features
- Advanced reporting
Which should you pick?
Choose SalonTarget if
- You need client retention alerts.
- You also want automated marketing.
Choose Bookeo if
- You need online booking widget.
- You work on Web, Ios, Android.
- You also want calendar management.
Questions people ask
- Is SalonTarget or Bookeo better?
- Neither clearly leads. SalonTarget starts at $99/month and Bookeo at $14.95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SalonTarget or Bookeo?
- SalonTarget starts at $99/month and Bookeo at $14.95/month.
- Does SalonTarget or Bookeo run on more platforms?
- SalonTarget runs on Web. Bookeo runs on Web, Ios, Android.
- What is SalonTarget best used for?
- SalonTarget is most often used for appointment scheduling and online booking for salons, point of sale with integrated payments, inventory tracking for retail and back bar, booth renter management. Of those, appointment scheduling and online booking for salons and point of sale with integrated payments are not what Bookeo is typically brought in for.
- What can SalonTarget do that Bookeo cannot?
- SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. Both handle SSL encryption, Cloud deployment, Web support.


