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Beauty · head to head

Bookeo vs SalonTarget

Bookeo logo

Bookeo

Beauty

Appointment scheduling for service businesses

From
Free
Rated
-
Full reviewWebsite
SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Bookeo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95; SalonTarget no pricing information available on website, requires contacting sales
  • They diverge on capability: Bookeo covers Online booking widget, SalonTarget covers Client retention alerts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bookeo and SalonTarget actually diverge.

Attributes where Bookeo and SalonTarget differ
AttributeBookeoSalonTarget
Starting priceFree$99/month
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded20082016

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bookeo

  • Online booking widget
  • Calendar management
  • Payment integration
  • Email reminders
  • SMS reminders
  • Custom booking forms
  • Staff scheduling
  • Reporting

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bookeo

  • Online appointment booking for consultants, therapists and photographersnot SalonTarget
  • Managing staff calendars and per consultant availabilitynot SalonTarget
  • Collecting digital waivers and sending SMS booking remindersnot SalonTarget

SalonTarget

  • Appointment scheduling and online booking for salonsnot Bookeo
  • Point of sale with integrated paymentsnot Bookeo
  • Inventory tracking for retail and back barnot Bookeo
  • Booth renter managementnot Bookeo
  • Client marketing and rebooking remindersnot Bookeo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bookeo

  • Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
  • The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
  • Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
  • SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
  • Digital waivers are a separate add on starting at $9 per month for 200 waivers

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Pricing, plan by plan

Bookeo

Free
  • Solo$14.95/month
    • 1 consultant
    • 1 staff login
    • 200 bookings per month
  • Small$29.95/month
    • 3 consultants
    • 3 staff logins
    • 1,000 bookings per month
  • Standard$39.95/month
    • 20 consultants
    • 20 staff logins
    • 1,000 bookings per month
  • Large$79.95/month
    • 40 consultants
    • 40 staff logins
    • 2,000 bookings per month

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Which should you pick?

Choose Bookeo if

  • You need online booking widget.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want calendar management.
Bookeo review

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.
SalonTarget review

Questions people ask

Is Bookeo or SalonTarget better?
Neither clearly leads. Bookeo starts at Free and SalonTarget at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bookeo or SalonTarget?
Bookeo has a free tier; the other does not. Paid plans start at Free for Bookeo and $99/month for SalonTarget.
Does Bookeo or SalonTarget run on more platforms?
Bookeo runs on Web, Ios, Android. SalonTarget runs on Web.
Can I use Bookeo for free?
Yes. Bookeo has a free tier, so you can try it without paying. SalonTarget starts at $99/month.
What is Bookeo best used for?
Bookeo is most often used for online appointment booking for consultants, therapists and photographers, managing staff calendars and per consultant availability, collecting digital waivers and sending sms booking reminders. Of those, online appointment booking for consultants, therapists and photographers and managing staff calendars and per consultant availability are not what SalonTarget is typically brought in for.
What can Bookeo do that SalonTarget cannot?
Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Both handle SSL encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bookeo: What are the Bookeo Appointments pricing tiers?

Bookeo offers five tiered plans: Solo ($14.95/month for 1 consultant, 200 bookings), Small ($29.95 for 3 consultants, 1,000 bookings), Standard ($39.95 for 20 consultants, 1,000 bookings), Large ($79.95 for 40 consultants, 2,000 bookings), and X-large ($119.95 for 60 consultants, 3,000 bookings).

Source
SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Bookeo: How many staff logins does each Bookeo plan include?

Staff logins match consultant counts: Solo includes 1, Small includes 3, Standard includes 20, Large includes 40, and X-large includes 60 staff logins.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Bookeo: What is Bookeo's free trial?

Bookeo offers a 30-day free trial with no credit card required. All paid plans also include a 30-day money-back guarantee.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
Bookeo: Can I add digital waivers and SMS to Bookeo?

Yes. Digital waivers are available as an add-on starting at $9/month for 200 waivers, scaling to $249/month for 10,000 waivers. SMS/FAX credits cost $0.09 per credit with bundle options up to 10,000 credits for $249/month.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
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