Software · head to head
Returnly vs Bold Metrics
The short version
- Each has a real cost: Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).; Bold Metrics sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use
- They diverge on capability: Returnly covers In-browser returns, Bold Metrics covers AI body prediction.
Where they differ
Only the attributes on which Returnly and Bold Metrics actually diverge.
| Attribute | Returnly | Bold Metrics |
|---|---|---|
| Starting price | $200/month | On request |
| Pricing model | subscription | usage-based |
| Platforms | Web | Web, Api |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown), founded (2014).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Returnly
- In-browser returns
- Instant refunds
- Analytics
- Integration
- Encryption
- Authentication
Only in Bold Metrics
- AI body prediction
- Size recommendations
- Body measurements
- Returns analytics
- Product development data
- Manufacturing specifications
- Consumer insights
- Fit analytics
Both cover
- Shopify
- Magento
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Returnly
- Returns managementnot Bold Metrics
- Customer experiencenot Bold Metrics
Bold Metrics
- Size recommendations on an apparel product pagenot Returnly
- Reducing returns caused by fitnot Returnly
- Body measurement estimation without a scannot Returnly
- Made-to-measure sizing through Virtual Tailornot Returnly
- Fit analytics across a cataloguenot Returnly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Returnly
- Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
Bold Metrics
- Sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use
- Pricing is not published
- Split across several named products, including Smart Size Chart, Virtual Sizer and Virtual Tailor, so scope depends on which are licensed
Pricing, plan by plan
Returnly
$200/month- Essential$200/month
- In-browser returns
- Basic analytics
- Professional$400/month
- All features
- Advanced analytics
Bold Metrics
On request- Smart Size$undefined/month
- Size recommendations
- Basic analytics
- E-commerce integration
- Smart Body$undefined/month
- Full body measurements
- Product development data
- Advanced analytics
- Enterprise$undefined/month
- Everything included
- Custom AI models
- Manufacturing data
Which should you pick?
Choose Bold Metrics if
- You need ai body prediction.
- You work on Web, Api.
- You also want size recommendations.
Questions people ask
- Is Returnly or Bold Metrics better?
- Neither clearly leads. Returnly starts at $200/month and Bold Metrics at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Returnly or Bold Metrics?
- Returnly starts at $200/month and Bold Metrics at On request.
- Does Returnly or Bold Metrics run on more platforms?
- Returnly runs on Web. Bold Metrics runs on Web, Api.
- What is Returnly best used for?
- Returnly is most often used for returns management, customer experience. Of those, returns management and customer experience are not what Bold Metrics is typically brought in for.
- What can Returnly do that Bold Metrics cannot?
- Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Bold Metrics covers AI body prediction, Size recommendations, Body measurements, Returns analytics. Both handle Shopify, Magento, Cloud deployment, Web support.