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Fashion · head to head

Bold Metrics vs Returnly

Bold Metrics logo

Bold Metrics

Fashion

AI body data for apparel sizing

From
On request
Rated
-
Full reviewWebsite
Returnly logo

Returnly

Fashion

In-browser returns experience platform

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bold Metrics sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use; Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
  • They diverge on capability: Bold Metrics covers AI body prediction, Returnly covers In-browser returns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold Metrics and Returnly actually diverge.

Attributes where Bold Metrics and Returnly differ
AttributeBold MetricsReturnly
Starting priceOn request$200/month
Pricing modelusage-basedsubscription
PlatformsWeb, ApiWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Fashion), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Metrics

  • AI body prediction
  • Size recommendations
  • Body measurements
  • Returns analytics
  • Product development data
  • Manufacturing specifications
  • Consumer insights
  • Fit analytics

Only in Returnly

  • In-browser returns
  • Instant refunds
  • Analytics
  • Integration
  • Encryption
  • Authentication

Both cover

  • Shopify
  • Magento
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Bold Metrics

  • Size recommendations on an apparel product pagenot Returnly
  • Reducing returns caused by fitnot Returnly
  • Body measurement estimation without a scannot Returnly
  • Made-to-measure sizing through Virtual Tailornot Returnly
  • Fit analytics across a cataloguenot Returnly

Returnly

  • Returns managementnot Bold Metrics
  • Customer experiencenot Bold Metrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Metrics

  • Sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use
  • Pricing is not published
  • Split across several named products, including Smart Size Chart, Virtual Sizer and Virtual Tailor, so scope depends on which are licensed

Returnly

  • Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).

Pricing, plan by plan

Bold Metrics

On request
  • Smart Size$undefined/month
    • Size recommendations
    • Basic analytics
    • E-commerce integration
  • Smart Body$undefined/month
    • Full body measurements
    • Product development data
    • Advanced analytics
  • Enterprise$undefined/month
    • Everything included
    • Custom AI models
    • Manufacturing data

Returnly

$200/month
  • Essential$200/month
    • In-browser returns
    • Basic analytics
  • Professional$400/month
    • All features
    • Advanced analytics

Which should you pick?

Choose Bold Metrics if

  • You need ai body prediction.
  • You work on Web, Api.
  • You also want size recommendations.
Bold Metrics review

Choose Returnly if

  • You need in-browser returns.
  • You also want instant refunds.
Returnly review

Questions people ask

Is Bold Metrics or Returnly better?
Neither clearly leads. Bold Metrics starts at On request and Returnly at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Metrics or Returnly?
Bold Metrics starts at On request and Returnly at $200/month.
Does Bold Metrics or Returnly run on more platforms?
Bold Metrics runs on Web, Api. Returnly runs on Web.
What is Bold Metrics best used for?
Bold Metrics is most often used for size recommendations on an apparel product page, reducing returns caused by fit, body measurement estimation without a scan, made-to-measure sizing through virtual tailor. Of those, size recommendations on an apparel product page and reducing returns caused by fit are not what Returnly is typically brought in for.
What can Bold Metrics do that Returnly cannot?
Bold Metrics covers AI body prediction, Size recommendations, Body measurements, Returns analytics. Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Both handle Shopify, Magento, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bold Metrics: Why is Bold Metrics pricing not published online?

The website does not list pricing tiers or costs. Customers are directed to request a demo or connect with an expert to discuss pricing tailored to their needs.

Source
Bold Metrics: How do I get in touch about pricing and trials?

Bold Metrics offers 'Request a Demo' and 'Connect with an Expert' calls-to-action on their website. Potential customers must reach out through these channels to learn about pricing and trial options.

Source
Bold Metrics: Is there a minimum contract term?

No information about contract terms, minimum commitment, or pricing is disclosed on the website. These details would be discussed during a consultation with the sales team.

Source
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