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Fashion · head to head

Bold Metrics vs True Fit

Bold Metrics logo

Bold Metrics

Fashion

AI body data for apparel sizing

From
On request
Rated
-
True Fit logo

True Fit

Fashion

AI-powered fit personalization

From
On request
Rated
-

The short version

  • Each has a real cost: Bold Metrics sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use; True Fit no published pricing information
  • They diverge on capability: Bold Metrics covers AI body prediction, True Fit covers AI size recommendations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold Metrics and True Fit actually diverge.

Attributes where Bold Metrics and True Fit differ
AttributeBold MetricsTrue Fit
Founded20142005

Identical on both: starting price (On request), pricing model (usage-based), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Metrics

  • AI body prediction
  • Size recommendations
  • Body measurements
  • Returns analytics
  • Product development data
  • Manufacturing specifications
  • Salesforce Commerce
  • PLM systems

Only in True Fit

  • AI size recommendations
  • Fit confidence scoring
  • Cross-brand fit mapping
  • Body profile learning
  • Returns reduction
  • Conversion optimization
  • Salesforce Commerce Cloud
  • SAP Commerce

Both cover

  • Consumer insights
  • Fit analytics
  • Shopify
  • Magento
  • Custom platforms
  • GDPR compliant
  • Data encryption
  • Privacy controls
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bold Metrics

  • Size recommendations on an apparel product pagenot True Fit
  • Reducing returns caused by fitnot True Fit
  • Body measurement estimation without a scannot True Fit
  • Made-to-measure sizing through Virtual Tailornot True Fit
  • Fit analytics across a cataloguenot True Fit

True Fit

  • Fashion e-commerce fit predictionnot Bold Metrics
  • Retail size recommendationsnot Bold Metrics
  • Apparel fit datanot Bold Metrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Metrics

  • Sold to apparel brands as an embedded API rather than as a tool a shopper or small seller can use
  • Pricing is not published
  • Split across several named products, including Smart Size Chart, Virtual Sizer and Virtual Tailor, so scope depends on which are licensed

True Fit

  • No published pricing information
  • Demo-required model prevents price comparison
  • No free tier or trial mentioned

Pricing, plan by plan

Bold Metrics

On request
  • Smart Size$undefined/month
    • Size recommendations
    • Basic analytics
    • E-commerce integration
  • Smart Body$undefined/month
    • Full body measurements
    • Product development data
    • Advanced analytics
  • Enterprise$undefined/month
    • Everything included
    • Custom AI models
    • Manufacturing data

True Fit

On request
  • Growth$undefined/month
    • Size recommendations
    • Fit confidence score
    • Basic analytics
  • Scale$undefined/month
    • Everything in Growth
    • Advanced personalization
    • Fit analytics dashboard
  • Enterprise$undefined/month
    • Everything in Scale
    • Custom AI models
    • API access

Which should you pick?

Choose Bold Metrics if

  • You need ai body prediction.
  • You work on Web, Api.
  • You also want size recommendations.

Choose True Fit if

  • You need ai size recommendations.
  • You work on Web, Api.
  • You also want fit confidence scoring.

Questions people ask

Is Bold Metrics or True Fit better?
Neither clearly leads. Bold Metrics starts at On request and True Fit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Metrics or True Fit?
Bold Metrics starts at On request and True Fit at On request.
Does Bold Metrics or True Fit run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Bold Metrics best used for?
Bold Metrics is most often used for size recommendations on an apparel product page, reducing returns caused by fit, body measurement estimation without a scan, made-to-measure sizing through virtual tailor. Of those, size recommendations on an apparel product page and reducing returns caused by fit are not what True Fit is typically brought in for.
What can Bold Metrics do that True Fit cannot?
Bold Metrics covers AI body prediction, Size recommendations, Body measurements, Returns analytics. True Fit covers AI size recommendations, Fit confidence scoring, Cross-brand fit mapping, Body profile learning. Both handle Consumer insights, Fit analytics, Shopify, Magento.

Answered from the vendors’ own pages

Bold Metrics: Why is Bold Metrics pricing not published online?

The website does not list pricing tiers or costs. Customers are directed to request a demo or connect with an expert to discuss pricing tailored to their needs.

Source
True Fit: Does True Fit publish pricing on its website?

No. True Fit does not disclose pricing models, subscription costs, or plan tiers on its public website. Interested parties are directed to 'Get a Demo' to learn about pricing.

Source
Bold Metrics: How do I get in touch about pricing and trials?

Bold Metrics offers 'Request a Demo' and 'Connect with an Expert' calls-to-action on their website. Potential customers must reach out through these channels to learn about pricing and trial options.

Source
True Fit: Is there a free trial or freemium tier for True Fit?

No information about free trials or freemium options is provided on the True Fit website. All pricing is handled through direct consultation.

Source
Bold Metrics: Is there a minimum contract term?

No information about contract terms, minimum commitment, or pricing is disclosed on the website. These details would be discussed during a consultation with the sales team.

Source
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