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Software · head to head

ReferralCandy vs GoAffPro

ReferralCandy logo

ReferralCandy

Software

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
GoAffPro logo

GoAffPro

Software

Feature-rich affiliate marketing for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; GoAffPro no native fraud detection beyond basic self-referral prevention
  • They diverge on capability: ReferralCandy covers Automated referral tracking, GoAffPro covers Multi-level marketing.

Where they differ

Only the attributes on which ReferralCandy and GoAffPro actually diverge.

Attributes where ReferralCandy and GoAffPro differ
AttributeReferralCandyGoAffPro
PlatformsWeb, ShopifyWeb, iOS, Android
Founded20092019

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • WooCommerce
  • BigCommerce
  • Magento

Only in GoAffPro

  • Multi-level marketing
  • Custom commission rules
  • Affiliate marketplace
  • Gift card rewards
  • Custom signup forms
  • PayPal
  • Klaviyo

Both cover

  • Shopify
  • ReCharge
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing management
  • Workflow automation
  • Reporting

GoAffPro

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

GoAffPro

  • No native fraud detection beyond basic self-referral prevention
  • Limited affiliate verification tools
  • Integration marketplace limited compared to enterprise affiliate platforms

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

GoAffPro

Free
  • HobbyFree
    • Unlimited affiliates
    • Unlimited sales and revenue
    • Basic affiliate portal
  • Premium$49/month
    • Custom branded domains
    • Advanced analytics
    • MLM functionality
  • Business$99/month
    • Everything in Premium
    • Custom compensation plans
    • Fraud management

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose GoAffPro if

  • You need multi-level marketing.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want custom commission rules.
GoAffPro review

Questions people ask

Is ReferralCandy or GoAffPro better?
Neither clearly leads. ReferralCandy starts at Free and GoAffPro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or GoAffPro?
ReferralCandy starts at Free and GoAffPro at Free.
Does ReferralCandy or GoAffPro run on more platforms?
ReferralCandy runs on Web, Shopify. GoAffPro runs on Web, iOS, Android.
Can I use ReferralCandy for free?
Both have a free tier, so you can try either at no cost before committing.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting.
What can ReferralCandy do that GoAffPro cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. GoAffPro covers Multi-level marketing, Custom commission rules, Affiliate marketplace, Gift card rewards. Both handle Shopify, ReCharge, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
GoAffPro: Does GoAffPro have a free plan?

Yes, GoAffPro's Hobby free plan includes unlimited affiliates, unlimited sales, unlimited revenue, and a basic branded portal where affiliates can view referral links and stats.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
GoAffPro: What features are in the GoAffPro Premium plan?

Premium plan at $49/month adds custom branded domains, advanced analytics, MLM functionality, tier-based commissions, affiliate rewards, email marketing, and the Business plan at $99+/month adds custom compensation plans and fraud management.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
GoAffPro: Does GoAffPro have mobile apps for affiliates?

Yes, GoAffPro offers Android and iPhone apps with push notifications to keep affiliates engaged with the program.

Source
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Related pages

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