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Affiliate Marketing · head to head

CAKE vs RedTrack

CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
RedTrack logo

RedTrack

Affiliate Marketing

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only RedTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: CAKE pricing is not published and requires a demo; RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • They diverge on capability: CAKE covers Real-time tracking, RedTrack covers Cookieless tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CAKE and RedTrack actually diverge.

Attributes where CAKE and RedTrack differ
AttributeCAKERedTrack
Starting priceOn requestFree
Free tierNoYes
Founded20072015

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Salesforce
  • Major ad networks
  • Payment processors

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot RedTrack
  • Lead distribution to buyers in real timenot RedTrack
  • Attribution across performance marketing channelsnot RedTrack
  • Managing an affiliate network's publishers and advertisersnot RedTrack

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot CAKE
  • Server side conversion tracking for ecommerce storesnot CAKE
  • Automating rules to pause or scale ad campaignsnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

RedTrack

Free
  • Relay (Free Forever)Free
    • Server-side Conversion API for Meta, TikTok, Snapchat
    • 1 store, 1 user
    • No dashboard or attribution included
  • Builder$69/month
    • 2M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 5 custom domains with SSL
  • Solo$141/month
    • 5M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 10 custom domains with SSL
  • Team$333/month
    • 20M tracking events per month
    • 5 users, unlimited ad accounts per platform
    • 50 custom domains with SSL

Which should you pick?

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Questions people ask

Is CAKE or RedTrack better?
Neither clearly leads. CAKE starts at On request and RedTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or RedTrack?
RedTrack has a free tier; the other does not. Paid plans start at On request for CAKE and Free for RedTrack.
Does CAKE or RedTrack run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use RedTrack for free?
Yes. RedTrack has a free tier, so you can try it without paying. CAKE starts at On request.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what RedTrack is typically brought in for.
What can CAKE do that RedTrack cannot?
CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Both handle Web support.

Answered from the vendors’ own pages

CAKE: Why does CAKE require a demo to see pricing?

CAKE directs all inquiries to sales via their demo request form and contact page, with no self-service pricing information available.

Source
RedTrack: Does RedTrack have a free plan?

Yes. RedTrack Relay is free forever and includes server-side Conversion API for Meta, TikTok, and Snapchat. It supports 1 store and 1 user, but does not include dashboard or attribution features.

Source
CAKE: How do I get more information about CAKE?

Interested parties can request a demo or contact CAKE's support team at getcake.com/contact/.

Source
RedTrack: What is RedTrack's most popular plan?

The Team plan at $333 per month is marked as Most Popular. It includes 20M tracking events per month, 5 users, unlimited ad accounts, 30-minute ad spend sync, 3 AI dashboards, 24-month data retention, and live chat support.

Source
RedTrack: How much does RedTrack cost for small affiliate campaigns?

RedTrack Builder starts at $69 per month with 2M tracking events, 1 user, 5 ad accounts per platform, and 6-hour ad spend sync. Solo is $141 per month with 5M events and faster 60-minute sync.

Source
RedTrack: Does RedTrack offer a free trial?

Yes. A 14-day free trial is available for all RedTrack paid plans.

Source
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