Software · head to head
RedTrack vs Awin
The short version
- Each has a real cost: RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours; Awin pricing not published, available by quote only
- They diverge on capability: RedTrack covers Cookieless tracking, Awin covers Global publisher network.
Where they differ
Only the attributes on which RedTrack and Awin actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in RedTrack
- Cookieless tracking
- Multi-touch attribution
- Auto-optimization
- Fraud detection
- Team collaboration
- Google Ads
- TikTok
Only in Awin
- Global publisher network
- Cross-device tracking
- Payment processing
- Compliance tools
- Publisher recruitment
- Magento
- WooCommerce
- BigCommerce
Both cover
- Shopify
- Web support
What people use each for
The jobs each tool is most often brought in to do.
RedTrack
- Tracking paid media and affiliate conversions across ad networksnot Awin
- Server side conversion tracking for ecommerce storesnot Awin
- Automating rules to pause or scale ad campaignsnot Awin
Awin
- Affiliate network for content creators and publishersnot RedTrack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
RedTrack
- The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
- Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
- Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
- Read and write Ads Manager access is Enterprise only at base tier
- Scale Rules are a paid add on unless on Enterprise
- Setup assistance requires the Team plan or Agency plan
- The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
- The Brand ecommerce plan is capped at 3 stores
Awin
- Pricing not published, available by quote only
- Commission structure and payment thresholds not disclosed
Pricing, plan by plan
RedTrack
Free- FreeFree
- 100K events
- Basic tracking
- Community support
Awin
FreeNo published plan breakdown. See the Awin review.
Which should you pick?
Choose RedTrack if
- You need cookieless tracking.
- You want to start without paying.
- You also want multi-touch attribution.
Choose Awin if
- You need global publisher network.
- You want to start without paying.
- You work on Web, Mobile.
- You also want cross-device tracking.
Questions people ask
- Is RedTrack or Awin better?
- Neither clearly leads. RedTrack starts at Free and Awin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, RedTrack or Awin?
- RedTrack starts at Free and Awin at Free.
- Does RedTrack or Awin run on more platforms?
- RedTrack runs on Web. Awin runs on Web, Mobile.
- Can I use RedTrack for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is RedTrack best used for?
- RedTrack is most often used for tracking paid media and affiliate conversions across ad networks, server side conversion tracking for ecommerce stores, automating rules to pause or scale ad campaigns. Of those, tracking paid media and affiliate conversions across ad networks and server side conversion tracking for ecommerce stores are not what Awin is typically brought in for.
- What can RedTrack do that Awin cannot?
- RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Shopify, Web support.