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Business Intelligence · head to head

Preset vs Zoho Analytics

Preset logo

Preset

Business Intelligence

Managed Apache Superset

From
Free
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Preset limited SQL IDE advanced features compared to specialized query tools; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Preset covers Managed Superset, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Preset and Zoho Analytics actually diverge.

Attributes where Preset and Zoho Analytics differ
AttributePresetZoho Analytics
Pricing modelUnknownsubscription
PlatformsWeb, CloudWeb, Mobile, Embedded
Founded20191996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Preset

  • Managed Superset
  • Auto-scaling
  • Enterprise Security
  • Custom Branding
  • API Access
  • Snowflake
  • BigQuery
  • Redshift

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Preset

  • Self-service analyticsnot Zoho Analytics
  • Data explorationnot Zoho Analytics
  • Ad-hoc reportingnot Zoho Analytics
  • Collaborative analysisnot Zoho Analytics
  • Embedded analyticsnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Preset
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Preset
  • Embedding white-labelled analytics inside another productnot Preset

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Preset

  • Limited SQL IDE advanced features compared to specialized query tools
  • Viewer licenses add substantial cost for embedded analytics deployments
  • Dataset-centric approach requires preprocessing by data teams for some use cases

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Preset

Free

No published plan breakdown. See the Preset review.

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Preset if

  • You need managed superset.
  • You want to start without paying.
  • You work on Web, Cloud.
  • You also want auto-scaling.
Preset review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Preset or Zoho Analytics better?
Neither clearly leads. Preset starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Preset or Zoho Analytics?
Preset starts at Free and Zoho Analytics at Free.
Does Preset or Zoho Analytics run on more platforms?
Preset runs on Web, Cloud. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Preset for free?
Both have a free tier, so you can try either at no cost before committing.
What is Preset best used for?
Preset is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Zoho Analytics is typically brought in for.
What can Preset do that Zoho Analytics cannot?
Preset covers Managed Superset, Auto-scaling, Enterprise Security, Custom Branding. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics. Both handle Web support.

Answered from the vendors’ own pages

Preset: Is Preset free?

Preset offers a free tier for small teams called Starter with 5 users and no credit card required. Paid plans start at $25 per user per month.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Preset: Can I export my data from Preset?

Yes. Preset uses Apache Superset and the founders contribute over 75% of commits to the open-source project, enabling migration to Superset without vendor lock-in.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Preset: Does Preset include embedded analytics?

Yes. Embedded dashboards are available on Professional and Enterprise plans, with viewer licenses starting at $500 per month for 50 licenses.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Preset: What is the enterprise pricing for Preset?

Enterprise plans are custom quoted. The median buyer pays $35,495 per year.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Preset: Does Preset support AI-powered analytics?

Yes. As of 2026, Preset includes an AI Chatbot and MCP (Model Context Protocol) integration for building charts and dashboards via natural language.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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