Customer Support · head to head
Plain vs DelightChat

Plain
Customer Support
AI support infrastructure built for B2B teams
- From
- $35/month
- Rated
- -

DelightChat
Customer Support
Omnichannel customer support for D2C brands
- From
- $29/month
- Rated
- -
The short version
- Each has a real cost: Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams; DelightChat startup plan at $29/month has limited features compared to competitors
- They diverge on capability: Plain covers Multi-channel consolidation, DelightChat covers Unified inbox.
Where they differ
Only the attributes on which Plain and DelightChat actually diverge.
| Attribute | Plain | DelightChat |
|---|---|---|
| Starting price | $35/month | $29/month |
| Pricing model | Tiered pricing per seat with credit system | Unknown |
| Platforms | Web, API | Web, Ios, Android |
| Founded | Unknown | 2020 |
Identical on both: free tier (No), user rating (Not yet rated), category (Customer Support).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Plain
- Multi-channel consolidation
- AI agents
- Workflow automation
- Sidekick assistant
- Insights engine
- Linear and Jira integration
- Help Center and Knowledge Base
- API-first extensibility
Only in DelightChat
- Unified inbox
- WhatsApp integration
- Instagram DM
- Facebook Messenger
- Order management
- Shopify
- WooCommerce
What people use each for
The jobs each tool is most often brought in to do.
Plain
- Consolidating support from multiple channels into one inboxnot DelightChat
- Automating support workflows with AI agentsnot DelightChat
- Extracting insights and trends from customer conversationsnot DelightChat
- Building custom support solutions with API accessnot DelightChat
- Implementing AI-assisted customer support at scalenot DelightChat
DelightChat
- E-commerce supportnot Plain
- WhatsApp marketingnot Plain
- Order inquiriesnot Plain
- Social commercenot Plain
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Plain
- Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
- Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
- No published pricing for Frontier (custom) plan
- Additional seat costs ($99 per seat) add up for larger teams
- Credit-based system requires monitoring usage to avoid overages
DelightChat
- Startup plan at $29/month has limited features compared to competitors
- WhatsApp integration requires the official WhatsApp Business API approval process
- Limited customization options for workflow automation compared to enterprise alternatives
Pricing, plan by plan
Plain
$35/month- Foundation$35/month
- 2,000 credits per month
- Slack and email channels
- Ari AI agent
- Horizon$299/month
- 15,000 credits per month
- All Foundation features
- Microsoft Teams integration
- Frontier$null/custom
- Custom credit allowance
- All Horizon features
- Discord channels
DelightChat
$29/month- Startup$29/month
- Scale$99/month
- Growth$299/month
Which should you pick?
Choose Plain if
- You need multi-channel consolidation.
- You work on Web, API.
- You also want ai agents.
Choose DelightChat if
- You need unified inbox.
- You work on Web, Ios, Android.
- You also want whatsapp integration.
Questions people ask
- Is Plain or DelightChat better?
- Neither clearly leads. Plain starts at $35/month and DelightChat at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Plain or DelightChat?
- Plain starts at $35/month and DelightChat at $29/month.
- Does Plain or DelightChat run on more platforms?
- Plain runs on Web, API. DelightChat runs on Web, Ios, Android.
- What is Plain best used for?
- Plain is most often used for consolidating support from multiple channels into one inbox, automating support workflows with ai agents, extracting insights and trends from customer conversations, building custom support solutions with api access. Of those, consolidating support from multiple channels into one inbox and automating support workflows with ai agents are not what DelightChat is typically brought in for.
- What can Plain do that DelightChat cannot?
- Plain covers Multi-channel consolidation, AI agents, Workflow automation, Sidekick assistant. DelightChat covers Unified inbox, WhatsApp integration, Instagram DM, Facebook Messenger.
Answered from the vendors’ own pages
Plain: What is included in the Foundation plan?
The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.
SourceDelightChat: What channels does DelightChat support for customer communication?
DelightChat unifies WhatsApp, Instagram DMs, Facebook Messenger, email, and live website chat into a single inbox for managing customer conversations.
SourcePlain: Can I use Plain with Microsoft Teams?
Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.
SourceDelightChat: Does DelightChat work with Shopify?
Yes, DelightChat has deep Shopify integration allowing you to view and modify order data while responding to customers, with automatic contact creation for new orders.
SourcePlain: Is there a free trial for Plain?
Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.
SourceDelightChat: Does DelightChat include WhatsApp marketing beyond support?
Yes, DelightChat includes a WhatsApp Marketing suite for sending broadcasts, automating abandoned cart recovery, and sending order tracking notifications.
SourceRelated pages
More on DelightChat
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