Business Intelligence · head to head
Lightdash vs Umami

Umami
Marketing
Open source, cookie-free web analytics you can self-host for the cost of a database
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Lightdash requires existing dbt infrastructure, not suitable for teams without data models; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- They diverge on capability: Lightdash covers dbt Integration, Umami covers Cookie-free tracking.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Lightdash and Umami actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lightdash
- dbt Integration
- Metrics Layer
- Dashboards
- Scheduling
- Version Control
- dbt
- BigQuery
- Snowflake
Only in Umami
- Cookie-free tracking
- Self-hosting
- Small tracking script
- Custom events
- Funnels and goals
- Multi-site and teams
- Public dashboards
- API access
What people use each for
The jobs each tool is most often brought in to do.
Lightdash
- Self-service analyticsnot Umami
- Data explorationnot Umami
- Ad-hoc reportingnot Umami
- Collaborative analysisnot Umami
- Embedded analyticsnot Umami
Umami
- A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Lightdash
- An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Lightdash
- A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Lightdash
- A team that wants analytics data in a database they already control so they can query and join it themselvesnot Lightdash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lightdash
- Requires existing dbt infrastructure, not suitable for teams without data models
- Enterprise features and AI agents unavailable in open-source MIT-licensed core
Umami
- There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
- Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
- Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
- It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.
Pricing, plan by plan
Lightdash
Free- Open SourceFree
- MIT-licensed core
- Self-hostable
- dbt integration
- Cloud Managed$undefined/mo
- Managed hosting
- Premium features
- AI agent capabilities
Umami
Free- Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
- Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
- Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate
Which should you pick?
Choose Lightdash if
- You need dbt integration.
- You want to start without paying.
- You work on Web, Cloud (managed), Self-hosted (on-premise).
- You also want metrics layer.
Choose Umami if
- You need cookie-free tracking.
- You want to start without paying.
- You work on Web, Linux.
- You also want self-hosting.
Questions people ask
- Is Lightdash or Umami better?
- Neither clearly leads. Lightdash starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lightdash or Umami?
- Lightdash starts at Free and Umami at Free.
- Does Lightdash or Umami run on more platforms?
- Lightdash runs on Web, Cloud (managed), Self-hosted (on-premise). Umami runs on Web, Linux.
- Can I use Lightdash for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Lightdash best used for?
- Lightdash is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Umami is typically brought in for.
- What can Lightdash do that Umami cannot?
- Lightdash covers dbt Integration, Metrics Layer, Dashboards, Scheduling. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.
Answered from the vendors’ own pages
Lightdash: Is Lightdash free?
Yes. Lightdash is free and open source under the MIT license. Self-hosting is completely free. Managed cloud services and enterprise features require separate licensing.
SourceUmami: Is Umami really free?
Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.
Lightdash: How does Lightdash integrate with dbt?
Lightdash reads dbt models and metric definitions directly. A team defines metrics once in dbt and reuses them across dashboards, exploration, and AI agents without redefinition.
SourceUmami: Do I need a cookie consent banner?
For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.
Lightdash: Does Lightdash support SQL queries?
Yes. As a modern BI platform for analysts, Lightdash supports full SQL capabilities alongside dbt model exploration and visual query builders.
SourceUmami: Can it replace Google Analytics?
For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.
Lightdash: What are Lightdash AI agents?
Lightdash AI agents, available on paid plans, allow natural language queries against your data, generating SQL and visualizations automatically from questions.
SourceUmami: What does it need to run?
A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.
Lightdash: Can Lightdash be self-hosted?
Yes. Lightdash's MIT-licensed core is completely self-hostable and free. Enterprise features and AI agents ship under separate licensing.
SourceRelated pages
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