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CRM · head to head

Ontraport vs Richpanel

Ontraport logo

Ontraport

CRM

All-in-one CRM and marketing automation

From
$24/month
Free plan
No
Full reviewWebsite
Richpanel logo

Richpanel

Customer Support

AI-native helpdesk for e-commerce customer support

From
$99/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page; Richpanel primarily focused on e-commerce, not ideal for other industries
  • They diverge on capability: Ontraport covers Contact management, Richpanel covers AI-native agent.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ontraport and Richpanel actually diverge.

Attributes where Ontraport and Richpanel differ
AttributeOntraportRichpanel
Starting price$24/month$99/month
Pricing modelsubscriptionPer-seat plus per-conversation for AI agents
PlatformsWebWeb, Mobile, API
CategoryCRMCustomer Support
Founded20092020

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ontraport

  • Contact management
  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Zapier

Only in Richpanel

  • AI-native agent
  • Multi-channel inbox
  • E-commerce integrations
  • QA Agent
  • Social Media Agent
  • Self-Service Portal
  • AI Safety features
  • Copilot mode

What people use each for

The jobs each tool is most often brought in to do.

Ontraport

  • CRM with marketing automation and campaign buildingnot Richpanel
  • Managing contacts, pages and email sequences in one platformnot Richpanel

Richpanel

  • Automating e-commerce customer support with AInot Ontraport
  • Resolving returns and exchanges automaticallynot Ontraport
  • Responding to social media inquiries at scalenot Ontraport
  • Providing full customer context across all support channelsnot Ontraport
  • Reducing support costs while improving response timesnot Ontraport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Richpanel

  • Primarily focused on e-commerce, not ideal for other industries
  • AI conversation pricing ($0.20 per conversation) requires monitoring to control costs
  • Minimum $200 monthly charge for AI agents may not suit small businesses
  • Heavy emphasis on e-commerce integrations (Shopify, Recharge) limits flexibility
  • No published pricing for enterprise or custom plans

Pricing, plan by plan

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Richpanel

$99/month
  • Helpdesk Seat$99/month
    • Unified inbox across all channels
    • Round-robin assignment
    • CSAT reporting
  • AI Agent$0.2/conversation
    • End-to-end conversation resolution
    • Multi-channel automation
    • Customer context from Shopify, Recharge, Loop, Yotpo
  • Returns & Exchanges$99/month
    • Automated returns and exchange policies
    • Exchange incentives
    • Fraud prevention

Which should you pick?

Choose Ontraport if

  • You need contact management.
  • You also want sales pipeline.
Ontraport review

Choose Richpanel if

  • You need ai-native agent.
  • You work on Web, Mobile, API.
  • You also want multi-channel inbox.
Richpanel review

Questions people ask

Is Ontraport or Richpanel better?
Neither clearly leads. Ontraport starts at $24/month and Richpanel at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ontraport or Richpanel?
Ontraport starts at $24/month and Richpanel at $99/month.
Does Ontraport or Richpanel run on more platforms?
Ontraport runs on Web. Richpanel runs on Web, Mobile, API.
What is Ontraport best used for?
Ontraport is most often used for crm with marketing automation and campaign building, managing contacts, pages and email sequences in one platform. Of those, crm with marketing automation and campaign building and managing contacts, pages and email sequences in one platform are not what Richpanel is typically brought in for.
What can Ontraport do that Richpanel cannot?
Ontraport covers Contact management, Sales pipeline, Email marketing, Marketing automation. Richpanel covers AI-native agent, Multi-channel inbox, E-commerce integrations, QA Agent.

Answered from the vendors’ own pages

Ontraport: How much does Ontraport cost?

Ontraport does not publish specific pricing online. The company offers a 14-day free trial with no credit card required, and users must contact sales or start a trial to learn pricing details.

Source
Richpanel: What is the guarantee on AI automation?

Richpanel guarantees 50% automation within 30 days, or refunds every dollar back. The company also guarantees 30% lower bills compared to competitive AI and helpdesk stacks.

Source
Ontraport: What payment options does Ontraport offer?

Ontraport offers flexible subscription options with monthly or annual billing available. Annual subscriptions include two months free compared to monthly rates.

Source
Richpanel: How much does AI cost per conversation?

AI-handled conversations cost $0.20 each with a $200 minimum monthly charge. This covers all AI features including QA Agent, Social Media Agent, and Copilot functionality.

Source
Ontraport: Are there long-term contracts required?

Ontraport emphasizes month-to-month commitment availability with no long-term contracts required. Users can upgrade or downgrade plans as needed.

Source
Richpanel: Which e-commerce platforms does Richpanel integrate with?

Richpanel integrates with Shopify, Recharge, Loop, and Yotpo to provide full customer context during support interactions.

Source
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