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Insurance · head to head

HawkSoft vs NowCerts

HawkSoft logo

HawkSoft

Insurance

Agency management made simple

From
$199/month
Rated
-
Full reviewWebsite
NowCerts logo

NowCerts

Insurance

Agency management system for independent insurance agencies, now sold as Momentum AMP

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HawkSoft no pricing published on website; customers must contact sales; NowCerts the product was renamed to Momentum AMP in November 2024, so review sites, integration lists and consultant recommendations that still say NowCerts describe a product now sold under a different brand with a different strategy, and buyers checking references need to be sure which era they are hearing about.
  • They diverge on capability: HawkSoft covers Policy management, NowCerts covers Policy and client management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which HawkSoft and NowCerts actually diverge.

Attributes where HawkSoft and NowCerts differ
AttributeHawkSoftNowCerts
Starting price$199/month$99/month
Pricing modelsubscriptionPer month by seat band
PlatformsWindows, WebWeb, iOS, Android
Founded1995Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HawkSoft

  • Policy management
  • Client database
  • Document management
  • Integrated accounting
  • Commission tracking
  • Email integration
  • Task management
  • Reporting

Only in NowCerts

  • Policy and client management
  • ACORD forms and certificates
  • Commission reconciliation
  • Insured self-service portal
  • Carrier download
  • Momentum Automation Center
  • Momentum Rate

What people use each for

The jobs each tool is most often brought in to do.

HawkSoft

  • Agency managementnot NowCerts
  • Policy servicingnot NowCerts
  • Client managementnot NowCerts
  • Accountingnot NowCerts
  • Commission trackingnot NowCerts

NowCerts

  • A five-person personal lines agency leaving spreadsheets and shared drives that needs certificates and ID cards issued without rekeying datanot HawkSoft
  • An agency being repriced off Applied Epic or AMS360 that wants comparable core servicing at roughly a third of the seat costnot HawkSoft
  • A commercial lines agency that issues certificates of insurance constantly and wants insureds pulling their own rather than emailing the account managernot HawkSoft
  • A newly formed agency that wants an AMS, a comparative rater and lead generation from one vendor rather than stitching three contracts togethernot HawkSoft

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HawkSoft

  • No pricing published on website; customers must contact sales

NowCerts

  • The product was renamed to Momentum AMP in November 2024, so review sites, integration lists and consultant recommendations that still say NowCerts describe a product now sold under a different brand with a different strategy, and buyers checking references need to be sure which era they are hearing about.
  • Accounting is functional but shallow next to AMS360, so agencies that run trust accounting or need detailed general ledger treatment usually keep a separate accounting package and reconcile manually.
  • Commercial lines handling, particularly complex schedules and multi-location risks, is weaker than Applied Epic, which is why larger commercial agencies routinely reject it after a proof of concept.
  • Real onboarding is a paid add-on: professional services run 1,950 dollars a month for a split resource or 2,950 for a dedicated one, plus a 900 dollar onboarding fee, so the headline 99 dollar plan is not the true first-year cost for an agency migrating data.
  • The platform is now stacking separately priced modules, with the automation centre, rating and voice each carrying their own monthly fee, and an agency that wants all of them ends up paying several times the advertised AMS price.

Pricing, plan by plan

HawkSoft

$199/month
  • HawkSoft CMS$199/month
    • Policy management
    • Client management
    • Document storage
  • HawkSoft Plus$349/month
    • All CMS features
    • Integrated accounting
    • Commission tracking

NowCerts

$99/month
  • Essentials$99/month
    • 1 user included
    • Additional seats 45 USD each
    • Client and policy management
  • Professional$169/month
    • 2 users included
    • Sales pipeline
    • Renewal centre
  • Business$349/month
    • 5 users included
    • Billing and accounting
    • Commission reconciliation
  • Enterprise$undefined/month
    • 50 or more users
    • Quoted
    • Additional seats 45 USD each

Which should you pick?

Choose HawkSoft if

  • You need policy management.
  • You work on Windows, Web.
  • You also want client database.
HawkSoft review

Choose NowCerts if

  • You need policy and client management.
  • You work on Web, iOS, Android.
  • You also want acord forms and certificates.
NowCerts review

Questions people ask

Is HawkSoft or NowCerts better?
Neither clearly leads. HawkSoft starts at $199/month and NowCerts at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HawkSoft or NowCerts?
HawkSoft starts at $199/month and NowCerts at $99/month.
Does HawkSoft or NowCerts run on more platforms?
HawkSoft runs on Windows, Web. NowCerts runs on Web, iOS, Android.
What is HawkSoft best used for?
HawkSoft is most often used for agency management, policy servicing, client management, accounting. Of those, agency management and policy servicing are not what NowCerts is typically brought in for.
What can HawkSoft do that NowCerts cannot?
HawkSoft covers Policy management, Client database, Document management, Integrated accounting. NowCerts covers Policy and client management, ACORD forms and certificates, Commission reconciliation, Insured self-service portal.

Answered from the vendors’ own pages

HawkSoft: How much does HawkSoft cost?

HawkSoft does not publish pricing on its website. Prospective customers must contact the sales team at (866) 884-4680 (Option 4) or [email protected] to obtain a quote.

Source
NowCerts: Is NowCerts still sold?

Yes, but under a different name. NowCerts Inc. rebranded to Momentum in November 2024 and the agency management system is now sold as Momentum AMP. Contract with Momentum, not NowCerts.

NowCerts: What does it actually cost for a five-person agency?

349 US dollars a month on the Business plan covers five users. Add roughly 100 to 300 a month if you want the rating engine, and a one-off 900 dollar onboarding fee.

NowCerts: Does it do carrier download?

Yes, through the industry download infrastructure, but carrier coverage is narrower than Applied or Vertafore systems, so confirm your specific carriers before signing.

NowCerts: Can it replace Applied Epic?

For small personal lines and light commercial agencies, generally yes. For agencies with heavy commercial schedules or trust accounting requirements, generally no.

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