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mParticle vs Windmill

mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Windmill logo

Windmill

Software

Open-source developer platform for building scripts, workflows, and internal apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Windmill has a free tier, so it costs nothing to try first.
  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Windmill free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • They diverge on capability: mParticle covers Data collection, Windmill covers Script-to-workflow engine.

Where they differ

Only the attributes on which mParticle and Windmill actually diverge.

Attributes where mParticle and Windmill differ
AttributemParticleWindmill
Starting price$500/monthFree
Pricing modelusage-basedopen-source
Free tierNoYes
PlatformsWeb, Mobileweb, api, linux, windows, mac
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Windmill

  • Script-to-workflow engine
  • Auto-generated UIs
  • Self-hosted deployment
  • Git sync
  • SSO support
  • Audit logs

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Windmill
  • Building a customer data platform across web, mobile and server sourcesnot Windmill

Windmill

  • Turning ad-hoc scripts into scheduled jobs and APIsnot mParticle
  • Building internal tools from existing Python/TypeScript codenot mParticle
  • Self-hosted automation for engineering teamsnot mParticle
  • Orchestrating multi-language workflowsnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Windmill

  • Free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • Compute unit and seat-based pricing (developer vs. operator seats, worker compute units) adds pricing complexity beyond a flat monthly fee.
  • Email triggers are capped at 100/day on the free tier, limiting event-driven use cases without upgrading.
  • Smaller ecosystem of pre-built integrations compared to more established automation tools like n8n.

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Windmill

Free
  • Free / Open-sourceFree
    • Unlimited executions
    • Self-hosted deployment
    • Max 10 users with SSO
  • Enterprise$120/month
    • Unlimited executions and workspaces
    • Uncapped SSO seats
    • 24/7 priority support (3-hour response)

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Windmill if

  • You need script-to-workflow engine.
  • You want to start without paying.
  • You work on web, api, linux, windows, mac.
  • You also want auto-generated uis.
Windmill review

Questions people ask

Is mParticle or Windmill better?
Neither clearly leads. mParticle starts at $500/month and Windmill at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Windmill?
Windmill has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Windmill.
Does mParticle or Windmill run on more platforms?
mParticle runs on Web, Mobile. Windmill runs on web, api, linux, windows, mac.
Can I use Windmill for free?
Yes. Windmill has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Windmill is typically brought in for.
What can mParticle do that Windmill cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Windmill covers Script-to-workflow engine, Auto-generated UIs, Self-hosted deployment, Git sync.

Answered from the vendors’ own pages

Windmill: What does Windmill cost?

Windmill's Free and Open-source edition is $0/month for self-hosted use with unlimited executions, while Enterprise starts at $120/month with unlimited workspaces and uncapped SSO seats, priced further by developer/operator seats and compute units.

Source
Windmill: Is there a free plan and what are its limits?

The free self-hosted plan supports unlimited executions but caps SSO at 10 users, workspaces at 3, groups/permissions at 4, and email triggers at 100 per day.

Source
Windmill: How is usage metered on Windmill Enterprise?

Enterprise usage is metered through seats (developer seats at $20/month, operator seats at $10/month) and compute units, e.g. $100/month for 2 standard-worker compute units.

Source
Windmill: What happens to a self-hosted Windmill deployment if the company shuts down?

The pricing page addresses this directly as an FAQ topic, noting that self-hosted applications built on the open-source edition can continue running independently of Windmill the company.

Source
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