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Automation Integration · head to head

Lytics vs Windmill

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
Windmill logo

Windmill

Automation Integration

Open-source developer platform for building scripts, workflows, and internal apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Windmill has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Windmill free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • They diverge on capability: Lytics covers Data collection, Windmill covers Script-to-workflow engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lytics and Windmill actually diverge.

Attributes where Lytics and Windmill differ
AttributeLyticsWindmill
Starting price$400/monthFree
Pricing modelusage-basedopen-source
Free tierNoYes
PlatformsWebweb, api, linux, windows, mac
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in Windmill

  • Script-to-workflow engine
  • Auto-generated UIs
  • Self-hosted deployment
  • Git sync
  • SSO support
  • Audit logs

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Windmill
  • Segmenting audiences and syncing them to marketing destinationsnot Windmill

Windmill

  • Turning ad-hoc scripts into scheduled jobs and APIsnot Lytics
  • Building internal tools from existing Python/TypeScript codenot Lytics
  • Self-hosted automation for engineering teamsnot Lytics
  • Orchestrating multi-language workflowsnot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Windmill

  • Free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • Compute unit and seat-based pricing (developer vs. operator seats, worker compute units) adds pricing complexity beyond a flat monthly fee.
  • Email triggers are capped at 100/day on the free tier, limiting event-driven use cases without upgrading.
  • Smaller ecosystem of pre-built integrations compared to more established automation tools like n8n.

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Windmill

Free
  • Free / Open-sourceFree
    • Unlimited executions
    • Self-hosted deployment
    • Max 10 users with SSO
  • Enterprise$120/month
    • Unlimited executions and workspaces
    • Uncapped SSO seats
    • 24/7 priority support (3-hour response)

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose Windmill if

  • You need script-to-workflow engine.
  • You want to start without paying.
  • You work on web, api, linux, windows, mac.
  • You also want auto-generated uis.
Windmill review

Questions people ask

Is Lytics or Windmill better?
Neither clearly leads. Lytics starts at $400/month and Windmill at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or Windmill?
Windmill has a free tier; the other does not. Paid plans start at $400/month for Lytics and Free for Windmill.
Does Lytics or Windmill run on more platforms?
Lytics runs on Web. Windmill runs on web, api, linux, windows, mac.
Can I use Windmill for free?
Yes. Windmill has a free tier, so you can try it without paying. Lytics starts at $400/month.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Windmill is typically brought in for.
What can Lytics do that Windmill cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Windmill covers Script-to-workflow engine, Auto-generated UIs, Self-hosted deployment, Git sync.

Answered from the vendors’ own pages

Windmill: What does Windmill cost?

Windmill's Free and Open-source edition is $0/month for self-hosted use with unlimited executions, while Enterprise starts at $120/month with unlimited workspaces and uncapped SSO seats, priced further by developer/operator seats and compute units.

Source
Windmill: Is there a free plan and what are its limits?

The free self-hosted plan supports unlimited executions but caps SSO at 10 users, workspaces at 3, groups/permissions at 4, and email triggers at 100 per day.

Source
Windmill: How is usage metered on Windmill Enterprise?

Enterprise usage is metered through seats (developer seats at $20/month, operator seats at $10/month) and compute units, e.g. $100/month for 2 standard-worker compute units.

Source
Windmill: What happens to a self-hosted Windmill deployment if the company shuts down?

The pricing page addresses this directly as an FAQ topic, noting that self-hosted applications built on the open-source edition can continue running independently of Windmill the company.

Source
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