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Automation Integration · head to head

mParticle vs Postscript

mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: mParticle covers Data collection, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which mParticle and Postscript actually diverge.

Attributes where mParticle and Postscript differ
AttributemParticlePostscript
Starting price$500/month$49/month
Pricing modelusage-basedPer month plus per message sent
PlatformsWeb, MobileWeb, iOS
CategoryAutomation IntegrationMarketing
Founded2013Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Postscript
  • Building a customer data platform across web, mobile and server sourcesnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot mParticle
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot mParticle
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot mParticle
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is mParticle or Postscript better?
Neither clearly leads. mParticle starts at $500/month and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Postscript?
mParticle starts at $500/month and Postscript at $49/month.
Does mParticle or Postscript run on more platforms?
mParticle runs on Web, Mobile. Postscript runs on Web, iOS.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Postscript is typically brought in for.
What can mParticle do that Postscript cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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