Softwr

Automation Integration · head to head

Lytics vs Postscript

L

Lytics

Automation Integration

The customer data platform for personalization

From
$400/month
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Lytics covers Data collection, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lytics and Postscript actually diverge.

Attributes where Lytics and Postscript differ
AttributeLyticsPostscript
Starting price$400/month$49/month
Pricing modelusage-basedPer month plus per message sent
PlatformsWebWeb, iOS
CategoryAutomation IntegrationMarketing
Founded2013Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lytics

  • Data collection
  • Audience segmentation
  • Predictive analytics
  • Personalization
  • Real-time activation
  • Analytics
  • API access
  • 100+ integrations

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Lytics

  • Building unified customer profiles from behavioural and marketing datanot Postscript
  • Segmenting audiences and syncing them to marketing destinationsnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Lytics
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Lytics
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Lytics
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Lytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lytics

  • Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
  • Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
  • The free Developer tier is capped at 2M monthly credits and 10 domains
  • The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
  • Enterprise begins above 10M credits and is quoted rather than published

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Lytics

$400/month
  • Professional$400/month
    • Core CDP features
  • Advanced$1200/month
    • Advanced personalization
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Lytics if

  • You need data collection.
  • You also want audience segmentation.
Lytics review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Lytics or Postscript better?
Neither clearly leads. Lytics starts at $400/month and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lytics or Postscript?
Lytics starts at $400/month and Postscript at $49/month.
Does Lytics or Postscript run on more platforms?
Lytics runs on Web. Postscript runs on Web, iOS.
What is Lytics best used for?
Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Postscript is typically brought in for.
What can Lytics do that Postscript cannot?
Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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