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Software · head to head

AB Tasty vs Mouseflow

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Software

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: AB Tasty covers A/B testing, Mouseflow covers Session Replay.

Where they differ

Only the attributes on which AB Tasty and Mouseflow actually diverge.

Attributes where AB Tasty and Mouseflow differ
AttributeAB TastyMouseflow
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
Founded20112009

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • HubSpot
  • Zendesk

Both cover

  • Google Analytics
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Mouseflow
  • Feature flagging and progressive rolloutsnot Mouseflow
  • Personalising content for identified and anonymous visitorsnot Mouseflow
  • Search, recommendations and merchandising for ecommercenot Mouseflow
  • Conversion optimisation experiments across channelsnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot AB Tasty
  • Click, scroll and geographic heatmapsnot AB Tasty
  • Conversion funnel and form analyticsnot AB Tasty
  • Friction detection on problem pagesnot AB Tasty
  • On-site feedback surveysnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is AB Tasty or Mouseflow better?
Neither clearly leads. AB Tasty starts at €500/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Mouseflow.
Does AB Tasty or Mouseflow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Mouseflow is typically brought in for.
What can AB Tasty do that Mouseflow cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Google Analytics, Salesforce, Web support.
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Related pages

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